Transforming Businesses into Extraordinary Brands
Imagine this: You spend hours researching your ideal client and weeks creating the perfect irresistible free offer or ethical bribe. You finally put the opt-in offer up on your website and work like crazy to promote and market it, driving loads of traffic to your website. You’re thrilled because lots of people opt-in for the offer and join your list.
Sounds pretty good right? But the next step is where most business owners fail. What happens after someone opts-in?
Let’s talk about your website opt-in box visitors will see when they come to your website, and the eight key parts of an opt-in box that ensure maximum success (and conversions).
If you already have a website opt-in box, use this checklist to confirm that you have implemented each item listed and aren’t missing one key component that could increase your conversion rate. If you’re in the process of planning or creating a new website, use this checklist to ensure your designer includes all eight elements in your website opt-in box so you can build your list effectively.
Here are the 8 components of of a successful website opt-in box:
Updated: October 28, 2013
An opt-in box and an irresistible free offer (IFO) is the cornerstone of an online information marketing business and a smart strategy to build any business’ marketing list. Unfortunately the opt-in process is often set up incorrectly with the same mistakes made over and over in the planning, execution, and follow up that takes place as part of a successful opt-in system.
For visual people like me, check out the step-by-step information graphic of the basic opt-in process below — and for those of you who want this written out step-by-step, you can find that below the graphic!
In this post I’ll outline 10 strategies you should base your next opt-in campaign on to increase and accelerate your list growth. But first, Here are 5 Key Factors In Planning Your Irresistible Free Offer Opt-In Campaign:
One of the primary goals of many websites, and ours too, is to build a quality list of prospective future clients and to continue to stay in the conversation with our current clients. A very common strategy to build a database of names and email addresses is to include an email marketing opt-in form or subscribe form on every page of a website, and experts will often tell you the upper right-hand corner of a web page is the most effective pace to place it. Now it doesn’t have to be in the exact top right-hand corner, but in that general area is preferred.
To entice website visitors more, many website owners will offer an Irresistible Free Offer such as a special report, free CD, e-book, video, or audio recording. But these offers aren’t really free because visitors are required to give their name and email address to receive the gift.
