In a market that is completely over-saturated with in-your-face marketing messages, the branding and positioning of your business can mean the difference between being remembered and being forgotten.
Branding is about so much more than a professional logo design. Both personal and business branding also encompasses all of the interactions and experiences your audience has with your business.
In reality, your true brand isn’t what you say it is. Your brand is what your customers, peers, and prospects say about your business.
If what your market is saying and what you are saying don’t match, your audience will begin to feel a disconnect, and ultimately, it will hurt your business. That is why your brand development must address your messaging, tagline, business philosophy and personality, target market, position, approach, and visual identity.
Bourn Creative helps business owners create personal, purposeful, passionate, powerful brands that stick in the minds, and ideally, in the hearts of their audience by focusing on three different areas of branding, the visual brand, the written brand, and the spoken brand.
- The Visual Brand
The visual brand is made up of what your target market sees. It includes your logos, business cards, letterhead, envelopes, note cards, print marketing materials, websites, blogs, email newsletters, landing pages, product graphics, photos, and more.
- The Written Brand
The written brand is made up of what your target market reads. It includes articles, press releases, emails, newsletters, blog posts, website copy, print marketing materials copy, social networking posts, sales letters, ebooks, and more.
- The Spoken Brand
The spoken brand is made up of what your target market hears. It includes audio recordings, teleclasses, public speaking, how you answer the phone, marketing videos, vlogging (video blogging), your live commercial, and how you speak about your business.
By clearly defining your brand and its focus, marketing your business will be a smoother, easier, more streamlined process. A strong brand will also provide added credibility, professionalism, and confidence. It will inspire trust and help you attract more clients and prospects.