Whether you like it or not, YOU are a brand. YOU are what sets your brand apart from the crowd and YOU are your brand’s most valuable asset. You hold the keys to ultimate success for your business — you just need to understand how to build a brand around you.
A brand builds credibility, creates influence, and increases visibility. A strong brand is remembered, respected, and referred by its tribe. A brand can make or break your business — and ignoring your brand can be business suicide.
Branding, The Strategy Behind A Brand
Branding is all about clearly communicating what makes you unique, special, and different — what genius and value you bring to the table that makes you the best choice for your ideal clients and customers. It creates the platform and sets the stage for you to be an expert, an authority figure, or a thought leader. It creates the expectations your audience has for your business, and their interactions with it and you.
Branding is all about you. It’s about who you are, what you stand for, where your brilliance is, how you do what you do, why you do, who you do it for. Your brand is what you’re known for and how you’re perceived, and your branding is what supports that reputation and perception.
Branding is no longer optional. Branding is no longer a choice for small businesses — it’s a necessity. Without a brand, you risk blending in, being forgotten, and skipped over for someone who does have a brand, or a business that does catch consumers’ attention.
What You Must Understand About Branding:
- Branding isn’t something scary and hard. It’s just the strategy and actions that go into building a brand. It’s what you DO to build your reputation.
- Your brand doesn’t have to be giant. You don’t need to try to build a huge, global brand out of the gate. Just start with your personal brand, and build from there.
- You are your best asset. You are the biggest different between your business and other businesses that do what you do. So capitalize on it. Be YOU because no one else can be!
- Infuse your values, beliefs, point of view, experience, and expertise into every aspect of your business – and market your uniqueness.
So get to it!
Identify the thing that makes you great. Figure out what makes you unique, different, and special. Discover your genius or brilliance and build your brand around that. Build your brand around YOU — It’s the one thing your competitors will never have.
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