This past week put both Brian and I on overload. We were not only in catch-up mode from my Arizona trip for Ali Brown’s Millionaire Protege Club retreat, but also three of our biggest clients all needed giant projects done all at the same time!
Needless to say we were really looking forward to some detached-downtime over weekend with the kids. On Saturday after soccer, we played boards games, Wii, and Legos all day. Then on Sunday we hit the pumpkin patch and Bishop’s Pumpkin Farm with Brian’s mom, June.
When June arrived at our house on Sunday, we were getting in the car and she asked, “Which pumpkin patch are we going to?”
“What?! There is only one pumpkin patch to go to,” I replied. Then it dawned on me. There are a few really good pumpkin patches around our house, but I only ever think of one. For me the words “Pumpkin Patch” and “Bishop’s Farm” mean the same thing.
Bishop’s Farm has done such a great job branding themselves as THE pumpkin patch, that they are the first and often the only choice that pops into my head.
Maybe it’s because we’ve been to Bishop’s Pumpkin Farm more than 12 times in the past six years. Maybe it’s because they are the field trip choice for our city preschools and elementary schools. Or, maybe it’s because they add new attractions every year to keep me coming back, and offer activities (value) that no one else does.
Yes you can go to Bishop’s Pumpkin Farm, have a blast, and spend almost nothing by going to the petting zoo, playing in Fort-Lotsa-Fun, playing on the hay jump and other play structures, and watching the pig races. But of you want to goldpan for colorful marbles, play on the Coyote Mountain slides, go through the corn field maze or the Sunflower Labyrinth, ride the train, feed the animals, ride a pony, get your face painted, shop in the store, and eat awesome snacks, it’s going to cost you! And, if you go on the weekend it’s $10 to park.
They get you in with the F*R-E*E fun and pumpkins, and they keep you there spending money with all of the added value and fun! Clearly, they have turned me into a brand evangelist. Why? Their brand story, brand message, brand promise, brand differentiation, brand position, and brand marketing are clear, constant, and consistent.