Recently I was being interviewed about owning a design business and how we have successfully built a brand and grown the business (and the profits) year after year.
About halfway through the interview the conversation turned to clients and client attraction — how to get clients, where to find clients, and how to keep clients — and inevitably we started discussing networking.
After all, no one can hire you, buy from you, or learn from you if they don’t know you exist. So you must market your business, get out from behind your computer, and network with others. You must share with other people what you do!
The problem is that a lot of business owners, especially designers view networking as not-working, and believe that if you are not working, you’re are not getting paid. So instead they sit behind their computers working and tweeting, and waiting for someone to hire them. But the reality is that networking is the cornerstone of growing a successful business. Through networking you can expand your network, build strong relationships, find strategic partners, find clients, grow as a business owner, and more.