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Free GiftRead No Opt-In Approach to List Building
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No Opt-In Approach to List Building

September 30, 2010 Jennifer Bourn

One of the primary goals of many websites, and ours too, is to build a quality list of prospective future clients and to continue to stay in the conversation with our current clients. A very common strategy to build a database of names and email addresses is to include an email marketing opt-in form or subscribe form on every page of a website, and experts will often tell you the upper right-hand corner of a web page is the most effective pace to place it. Now it doesn’t have to be in the exact top right-hand corner, but in that general area is preferred.

To entice website visitors more, many website owners will offer an Irresistible Free Offer such as a special report, free CD, e-book, video, or audio recording. But these offers aren’t really free because visitors are required to give their name and email address to receive the gift.

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