At Bourn Creative we get to work with amazing business owners and entrepreneurs. One of our clients, Suzanne Evans recently hosted her annual Be The Change Event in Orlando, Florida. Suzanne is a bonafide marketing expert. I love working on the design and development of marketing materials for entrepreneurs like Suzanne because I get to learn at the same time by getting a peek into their marketing and sales strategies.
Bourn Creative sponsored the 2012 Be The Change event. This was our first experience as an event sponsor and it went well. We’re still in follow up mode and we’re catching up on our sleep! Brian took charge of manning our booth and I networked with the attendees and other sponsors. I wish you could have bee there to stop by our sponsor booth because we did a couple cool things:
First, instead of collecting business cards in a fishbowl, we created an iPad optimized opt-in page, so attendees could sign up to receive two of our ebooks FREE by typing in their name and email on right on the iPad — This also eliminated the need to manually enter all the cards into our database for follow up when Be The Change was over.
Second, we rented a television monitor from the tradeshow company and throughout the event samples of our work rotated on the screen so attendees could view our portfolio. Several attendees recognized work we have done for other business owners they knew, so it helped start conversations.
Here are some of my favorite nuggets from the Be The Change Event With Suzanne Evans:
- 1 in 13 people on earth use Facebook!
- Always have a plan for follow up… Don’t find the fishbowl/ziplock of cards four months later
- Before you can have passive income, you need to have active income. You can’t serve millions until you serve one
- Consumers who see video are 85% more likely to buy (Internet Retailer, April 2010)
- Don’t think “how can I do it?” instead think “how can I get someone else to do this?”
- Don’t be so focused on changing the world, without also focusing on changing your own story
- Don’t measure busywork/activity. Measure accomplishment. It doesn’t matter what people do as much as it matters what they get done
- Don’t reinvent the wheel but repaint it. You must do it by yourself, but you cannot do it alone
- Don’t over build. Just get going with one thing and make money … Then add stuff later. Don’t bite off too much right away
- Don’t get stuck in launch mode over and over … Create evergreen programs people can join any time
- Focus on clicks not list size … 40-80% of your list is bogus
- Having a website used to be a novelty. Now it’s a must. But design is KEY to STAND OUT & get noticed
- He who is most certain closes the sale
- Hire people who are way better and smarter than you and let them do what they do best
- In the next 3 yrs over 90% of all Internet traffic will be video
- Make your actions speak so loud that no one can hear your words … Don’t just have an adjective, have a brand
- Need clients? Figure out where they ALREADY ARE and go there
- Ninety-nine percent of the failures come from people who have the habit of making excuses
- Over 700 billion minutes a month are spent on Facebook
- Pain is temporary, failure is forever
- People buy what they see … If they see cheap, they won’t spend … Invest in high quality
- “Pursuing your passions makes you more interesting, and interesting people are enchanting” – Guy Kawasaki
- Potential clients are EVERYWHERE! You just have to be open to seeing it and TALKING to them
- “Sell your story, not your stuff!” – Dan Kennedy
- Stop trying to manage time … Instead manage your priorities
- There are no refunds for being lazy!
- “There are only 2 ways to influence human behavior, you can manipulate it or you can inspire it.” – Simon Sinek
- Video email messages get 2-3 times more click-through rates than static emails
- What picket sign are you carrying? Where ate you holding it? What does it say?
- What makes you different is what creates your value
- Wake up early one hour a day for 365 days a year and you won’t even recognize your life
- You never run out of money, you run out of ideas