Updated: October 28, 2013
An opt-in box and an irresistible free offer (IFO) is the cornerstone of an online information marketing business and a smart strategy to build any business’ marketing list. Unfortunately the opt-in process is often set up incorrectly with the same mistakes made over and over in the planning, execution, and follow up that takes place as part of a successful opt-in system.
For visual people like me, check out the step-by-step information graphic of the basic opt-in process below — and for those of you who want this written out step-by-step, you can find that below the graphic!
In this post I’ll outline 10 strategies you should base your next opt-in campaign on to increase and accelerate your list growth. But first, Here are 5 Key Factors In Planning Your Irresistible Free Offer Opt-In Campaign: