On day three of Infusionsoft’s 2012 annual user conference Infusioncon, the ladies made their mark. Millionaire entrepreneur and Mentor, Ali Brown, and author of Escape From Cubicle Nation, Pam Slim both delivered though-provoking keynotes, and later in the day, social media expert Laura Roeder and I both delivered breakout sessions.
Pam Slim’s keynote, Amplify Your Expert Status was clever, quick-witted, and profound. While Pam’s keynote title may lead you to believe she’d be speaking about ways you can get in the spotlight and be recognized, that wasn’t the case at all.
Instead her message and focus was on leading by example and lifting up others before yourself. She shared a couple of her own stories and some of her clients’ stories, and woven through them all was a common thread — one that positioned Pam as an undeniable expert by featured and highlighted other business owners she works with. While Pam did mention media was a factor in her rise to expert status, she told the audience, “I’m more proud of the media stories where I’m never mentioned and my clients are featured.”
In one of the rare moments Pam did mention her coaching services, she said, “New biz owners need knowledge, community, inspiration, promotion.” They need to know what they don’t know and get help. They need support and to know they are not alone. They need to be inspired and believed in. And, they need someone to be their cheerleader, promoting them and sharing their story. Another key theme to Pam’s keynote was to focus on your own expertise and brilliance. In other words, don’t pretend to be an expert in an area you’re not. As Pam shared, “All the packaging in the world cannot disguise a false gift.”
“What special knowledge do you have? Focus on it. Love it. Gift it,” said Pam. “Your job is to connect, amplify, and elevate those in your community.” You’ve got to love what you do because then you’ll focus on it, work on it, improve it, strengthen it.
Another gold nugget I took away from Pam’s keynote was a question she asked: “Would you bet your mother’s life savings on your ability to deliver value to your customers?” Are you so confident in your talent, value, skill, commitment, ability to turn your dream into a reality, that you would bet your mother’s life savings on your success? I don’t think there are many business owners who could answer yes. Otherwise, we’d see fewer start-ups fail, less give up, and more would raise their rates.
The last great piece of advice I took away from Pam Slim’s Infusioncon 2012 keynote was, “You cannot do everything yourself. You are the sum of your crew.” This small but mighty statement hit home as we’re on the brink of expanding our team and hiring some contractors for some quick implementation projects. I agree. There isn’t a single business owner that can do it all themselves. I’m a big believer in hiring people better and smarter than you are, in the areas that you stink.
If you’re the sum of your crew, and the sum of the five people you’re around the most, I want to build a killer crew.