74 Ideas to Market Your Website and Get More Website Visitors

Once your website is complete, it’s time to focus on marketing your website and getting people to your site. After all, they can’t hire you ($$$), buy from you ($$), or learn from you ($), or even sign up to receive your free stuff, if they never get to your website in the first place!

The old way of thinking, “If you build it, they will come.” Simply isn’t true.

There is so much competition on the internet these days that there are literally millions of other websites, opportunities, and distractions available that you have to complete with. If you just sit back and wait for people to find your website, you may be waiting a very, very long time. Instead, your responsibility as a website owner and business owner is to get the word out there and market the heck out of your website and business so those people who are looking for and need what you’re offering can find you.

If you don’t like to market, you don’t want to promote yourself, or you’re hesitant to get you name out there in a big way, think of it this way — if you don’t you’re actually hurting and stealing from other people. In a way, you’re robbing them of the opportunity to get to know you, to learn what you do, and to get the help and solutions they have been looking for.

With that in mind, here’s a list of all kinds of things you can do to market your website and get the word out about your business:

1. Attend networking events
2. Join the board/leadership for a networking group
3. Start a new networking group
4. Host a seminar, workshop, or event
5. Referrals from past and current clients
6. Speak at events for leads
7. Referrals from centers of influence
8. Speak at events for free and sell from the stage
9. Build relationships with centers of influence
10. Speak for a fee
11. Host a teleclass or telesummit
12. Sponsor events and have a booth
13. Be a guest on a teleclass or telesummit
14. Publish content regularly to your own blog
15. Host a webinar or video training
16. Make your blog available on the Kindle
17. Be a guest on a webinar or video training
18. Publish guest blog posts on other blogs
19. Send targeted press releases to media
20. Link and/or ad exchange with another blog
21. Leverage online press release distribution
22. Comment on other blogs of influence
23. Respond to HARO requests
24. Create a Smart Phone app for your site/blog
25. Leave testimonials on other sites
26. Start a podcast and publish on iTunes
27. Participate in Joint Ventures
28. Create strategic partnerships
29. Join boards with other centers of influence
30. Volunteer and get involved in your community
31. Participate in online forums
32. Publish a print newsletter
33. Article submission to online directories
34. Publish an online or email newsletter
35. Article submission to print publications
36. Host a contest or giveaway
37. Consistently improve your website
38. Add new, valuable resources to your site often
39. Send direct mail to your list
40. Publish videos on YouTube and other video sites
41. Send direct mail to a purchased list
42. Get listed in trade/industry directories
43. Send a warm letter or referral letter
44. Serve as expert faculty for a group/association
45. Be a guest on BlogTalk radio shows
46. Optimize your website and content
47. Be a local or national radio show guest
48. Print brochures and display at partner businesses
49. Be a local or national TV show guest
50. Distribute and/or mail flyers
51. Host an internet TV show
52. Write and book and get published
53. Create and market an affiliate program
54. Write and self publish your own book
55. Wear branded t-shirts with your URL
56. Give away branded t-shirts with your URL
57. Advertise on Radio and Television
58. Advertise in print publications
59. Advertise with swag in event goody bags
60. Advertise with Google AdWords
61. Advertise on Craigslist and classified sites
62. Advertise with Google Image/Banner ads
63. Advertise on authority website
64. Advertise with Facebook ads
65. Create an active network on Facebook
66. Create an active network on Twitter
67. Create an active network on LinkedIn
68. Create an active network on YouTube
69. Participate in LinkedIn Groups/Discussions
70. Create an active network on Google+
71. Answer LinkedIn Questions
72. Write and share case studies and success stories
73. Apply for awards and industry recognition
74. Get featured as a case study or success story

While this list is pretty extensive, this isn’t nearly all of the different ways you can market your website and get your name out there. All you need to do is get thinking, get creative, and get moving!

Just Remember: DO NOT try to implement a whole bunch of the marketing strategies listed above at the same time — that’s a recipe for overwhelm and burnout!

Instead pick one or two you know you can commit to and get started. Give yourself time to find your groove, get comfortable with the skills, and make them a habit. Then add another marketing strategy, find your groove, get comfortable, make it a habit, and repeat.

Marketing isn’t a single event, it’s an ongoing process. It’s not a sprint, it’s a marathon. You’ve got to get started and keep going. So if you need to, start small and take baby steps — you can always add more marketing strategies to the mix later.