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Ideas To Market Your Website
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74 Ideas to Market Your Website and Get More Website Visitors

January 4, 2012 Jennifer Bourn

Once your website is complete, it’s time to focus on marketing your website and getting people to your site. After all, they can’t hire you ($$$), buy from you ($$), or learn from you ($), or even sign up to receive your free stuff, if they never get to your website in the first place!

The old way of thinking, “If you build it, they will come.” Simply isn’t true.

There is so much competition on the internet these days that there are literally millions of other websites, opportunities, and distractions available that you have to complete with. If you just sit back and wait for people to find your website, you may be waiting a very, very long time. Instead, your responsibility as a website owner and business owner is to get the word out there and market the heck out of your website and business so those people who are looking for and need what you’re offering can find you.

If you don’t like to market, you don’t want to promote yourself, or you’re hesitant to get you name out there in a big way, think of it this way — if you don’t you’re actually hurting and stealing from other people. In a way, you’re robbing them of the opportunity to get to know you, to learn what you do, and to get the help and solutions they have been looking for.

With that in mind, here’s a list of all kinds of things you can do to market your website and get the word out about your business:

  1. Attend networking events
  2. Join the board/leadership for a networking group
  3. Start a new networking group
  4. Host a seminar, workshop, or event
  5. Referrals from past and current clients
  6. Speak at events for leads
  7. Referrals from centers of influence
  8. Speak at events for free and sell from the stage
  9. Build relationships with centers of influence
  10. Speak for a fee
  11. Host a teleclass or telesummit
  12. Sponsor events and have a booth
  13. Be a guest on a teleclass or telesummit
  14. Publish content regularly to your own blog
  15. Host a webinar or video training
  16. Make your blog available on the Kindle
  17. Be a guest on a webinar or video training
  18. Publish guest blog posts on other blogs
  19. Send targeted press releases to media
  20. Link and/or ad exchange with another blog
  21. Leverage online press release distribution
  22. Comment on other blogs of influence
  23. Respond to HARO requests
  24. Create a Smart Phone app for your site/blog
  25. Leave testimonials on other sites
  26. Start a podcast and publish on iTunes
  27. Participate in Joint Ventures
  28. Create strategic partnerships
  29. Join boards with other centers of influence
  30. Volunteer and get involved in your community
  31. Participate in online forums
  32. Publish a print newsletter
  33. Article submission to online directories
  34. Publish an online or email newsletter
  35. Article submission to print publications
  36. Host a contest or giveaway
  37. Consistently improve your website
  38. Add new, valuable resources to your site often
  39. Send direct mail to your list
  40. Publish videos on YouTube and other video sites
  41. Send direct mail to a purchased list
  42. Get listed in trade/industry directories
  43. Send a warm letter or referral letter
  44. Serve as expert faculty for a group/association
  45. Be a guest on BlogTalk radio shows
  46. Optimize your website and content
  47. Be a local or national radio show guest
  48. Print brochures and display at partner businesses
  49. Be a local or national TV show guest
  50. Distribute and/or mail flyers
  51. Host an internet TV show
  52. Write and book and get published
  53. Create and market an affiliate program
  54. Write and self publish your own book
  55. Wear branded t-shirts with your URL
  56. Give away branded t-shirts with your URL
  57. Advertise on Radio and Television
  58. Advertise in print publications
  59. Advertise with swag in event goody bags
  60. Advertise with Google AdWords
  61. Advertise on Craigslist and classified sites
  62. Advertise with Google Image/Banner ads
  63. Advertise on authority website
  64. Advertise with Facebook ads
  65. Create an active network on Facebook
  66. Create an active network on Twitter
  67. Create an active network on LinkedIn
  68. Create an active network on YouTube
  69. Participate in LinkedIn Groups/Discussions
  70. Create an active network on Google+
  71. Answer LinkedIn Questions
  72. Write and share case studies and success stories
  73. Apply for awards and industry recognition
  74. Get featured as a case study or success story

While this list is pretty extensive, this isn’t nearly all of the different ways you can market your website and get your name out there. All you need to do is get thinking, get creative, and get moving!

Just Remember: DO NOT try to implement a whole bunch of the marketing strategies listed above at the same time — that’s a recipe for overwhelm and burnout!

Instead pick one or two you know you can commit to and get started. Give yourself time to find your groove, get comfortable with the skills, and make them a habit. Then add another marketing strategy, find your groove, get comfortable, make it a habit, and repeat.

Marketing isn’t a single event, it’s an ongoing process. It’s not a sprint, it’s a marathon. You’ve got to get started and keep going. So if you need to, start small and take baby steps — you can always add more marketing strategies to the mix later.

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Category: Web Design Strategy & Tips Tags: List Building, Marketing Tips, Website Strategy, Website Traffic

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About Jennifer Bourn

Creative Director · Digital Strategist · WordPress Evangelist

As founder of Bourn Creative, Jennifer is an award-winning designer who has been working in the branding and design trenches since 1997. Today she consults on brand development, website strategy, and content strategy, works closely with clients on graphic design and web design projects with WordPress as her platform of choice.

When not immersed in client projects, Jennifer manages the Bourn Creative brand and our internal systems and processes. She speaks often on podcasts, summits, and at live events, and writes not only for our blog, but for several other websites, sharing her expertise on freelancing, client services, agency growth, blogging, marketing, and branding. Jennifer also co-organizes the Sacramento WordPress Meetup and is lead organizer for WordCamp Sacramento.

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