Almost every website I visit is talking about how to make money with social media, but surprisingly not many talk about how to integrate social media with your email marketing efforts.
In fact, I’ll bet you can implement most of the strategies listed below in your next email newsletter! It’s time to integrate social media with email marketing! Here are your strategies:
Include the same photo you use for your social media avatar next to your email signature. This can be done both in your email newsletter and in your everyday emails. Since 90% of our immediate recognition is visual, this strategy will help increase recognition of you and your brand on social networking sites like Facebook, Twitter, and LinkedIn and infuse some of you in your emails.
Link to your social networking profiles in your emails. In your regular email signature or your email newsletter, include links to your profiles or pages on social networking sites like Facebook, Twitter, and LinkedIn. Invite your readers to visit the sites and connect with you.
Don’t be afraid to make the ask. Ask your email newsletter readers to share their feedback and comments on your Facebook page. Invite them to share their favorite thing about an article or their ideas about your topic on Twitter. Encourage them to respond to a question you posted on LinkedIn.
Interact with your email newsletter subscribers. Email isn’t a one way form of communication. Remember the reply button? Ask reader to hit reply and share a piece of information with you. Then in your next issue, share the results of your ask. Share some of the reader feedback, a specific comment, or the findings of the survey to keep them interested and engaged.
Highlight your most active social media friends, followers, and contacts. Highlight comments, ideas, or posts shared by other members of your tribe in your newsletter and link back to their profiles. This is a great way to encourage more engagement on your social networking profiles and give back to those who engage in conversation with you.
Have you found other ways to integrate your social media strategies with your email marketing strategies? I’d love to hear about it below!