I can pretty much guarantee that if you own a business or do any business online, you have heard about how successful small business blogging can be for your business and how blogging for business can help you attract more clients, make more sales, produce more leads, create more opportunities, and generate more profits.
WordPress is the preferred platform that we build all of our custom small business websites on. WordPress allows us to design and build completely custom, branded, unique websites from scratch, with a complete content management system and blogging platform integrated right into the back end for ease of use.
If you want to leverage the positive results blogging for business can create for your small business, there are four things you need to take into consideration (other than using WordPress) when building a small business blog:
Don’t settle for a basic, cookie cutter theme that everyone else is using too! Can you customize a cheap out of the box theme? Of course. But let’s be honest. It looks like it. When 5,000 other businesses are using the same theme with a different header, your differentiation just got a lot harder. Show your audience that you believe in yourself, your business, and what you’re offering by investing in a website that truly reflects your brand personality. After all, if you don’t believe in yourself enough to invest in you, why should I? Hire a professional, custom theme designer/developer to create a site that is completely unique to you, your business, and your brand message. Your custom theme should include templates for your website pages, your blog, and a sales/landing page at minimum.
Blog Code / Programming
Your friend’s neighbor’s son is not the answer to building your business blog or website. There are a lot of programmers that call themselves web designers… the problem is that most only know enough code to be dangerous, and while they can make it work, they usually can’t make it look good! Hiring a professional who understands design, web standards, search engine optimization, advanced SEO programming, content management systems, and marketing is the only way to go. With an experienced professional, you can be sure your website will be beautiful, the code will be clean, bug free, and well organized, and that your site will be built to grow with you as your business grows.
Once your website and blog have been designed and developed, your number one concern is consistently creating the high quality content that your target market is looking for. The content should be the main focus of your entire website and needs to be updated frequently to keep visitors coming back over and over again.
Many entrepreneurs and business owners view their blog as a necessary evil. What they don’t realize is that a blog is the most powerful business marketing tool they have. Your blog, when posted to frequently with valuable content, will generate more traffic to your website, attract more prospects and leads, increase your search engine rankings, and provide more opportunities to be found online. Your business blog is your opportunity to show off what you know, share your expertise with your audience, help other people, educate your prospects, and position yourself as an expert and leader in your industry.