Why Do I Need to Add Email Marketing to My Business?

Email marketing is permission-based electronic marketing that is sent directly to your email inbox once a person, provides permission to contact them in the future, usually by subscribing or opting-in to receive more information, sale reminders, or marketing messages.

An email newsletter or ezine (email magazine) is a very popular form of email marketing. An ezine is an electronic form of communication that is sent out on an ongoing basis and used for business to business or business and consumer companies.

Because email marketing doesn’t require printing or postage, staying connected to your audience via email marketing is a more cost effective alternative to traditional print newsletters.

Email marketing is an essential tool to growing your business in today’s fast-paced world of Internet business. Offering open, conversational, and interactive communications is quickly becoming a necessity for business marketing. In fact, these days, it seems as if everyone already has, or is currently developing some type of email newsletter or email marketing system.

No matter what type of business you have or what services or products you sell, a value-added ezine can be a great tool to help build your business. Publishing an ezine, weekly, bi-weekly, monthly, or even quarterly (if it makes sense) helps you stay in front of your customers and prospects, increase your marketing “touches,” and generate more leads and referrals.

Publishing An Ezine or E-Newsletter Will Also Help You:

• Save valuable budget dollars (and some trees) by going digital. By producing your ezine online, you’ll save on design fees, printing, postage, envelopes and mail handling, not to mention the fact that your ezine will get to your audience much faster than snail mail.
• Increase your brand recognition by getting your image and name in front of your customers and prospects more often. Include your logo, tagline, ezine title, color palette, brand graphics, and photo in every issue.
• Connect with your target market, customers, and prospective customers on a regular basis, keeping you at the top of their minds and the tip of their tongues, ensuring that when your services or products are needed they will buy from you or refer you to their friends, family, and business associates.
• Increase your credibility and gain the trust of your target market, making it easier to sell your product or service.
• Educate your current clients on all of your services, products and talents, enticing them to expand their relationship with you and increase profits from your existing customer base with the “I didn’t know you do that, can you do it for me?” response.
• Attract new opportunities, such as strategic partnerships, joint ventures, media interviews, speaking engagements, and more.
• Create new passive streams of revenue by referring products or services that earn you a commission (affiliate programs), directly selling your products or services, or selling ad space in your ezine.
• Expand your network and build your list by capturing the email addresses of your website visitors with an opt-in box and getting permission to market to them.
• Organize your industry knowledge and package it into products, programs, reports, ebooks, tips lists, articles, and endorsements that can easily be reused and/or repurposed.
• Reach a wider audience and bring in more potential customers by repurposing your email newsletter content on your blog or submitting your articles to news bureaus, PR websites, and ezine article directories.

From designing and programming your newsletter templates, to writing content, and implementing each issue, if you want to publish an email newsletter to enhance and build your brand, Bourn Creative can help. We offer design, copywriting, and full-service email marketing implementation services for businesses just like yours.