When Anchor Text Fails: Simple Solutions to Better Business Websites

If you have a link anywhere on your website that says nothing more than “click here,” this post is written especially for you.

This about this, what information of value does the link “click here” provide your visitor?

The answer is ZERO value. The words “click here” mean nothing to the reader and are basically useless. The only thing the “click here” link tells the reader is that they can click the link to go to another web page.

Instead your link should use keywords or key phrases that give the reader a hint of what information they will find or access when they click the link. You can learn more by reading the post Using Links for Search Engine Optimization.

Don’t worry! If you’re currently using the “click here” links on your website, I have good news!

By using words [click here] instead of a url [http://www.bourncreative.com/programs], you’re already halfway to building a better business website.

Links that use text as the link are called anchor text links. Anchor text links are very valuable when it comes to user-friendliness and search engine optimization. All you need to do is change the words you use for the link.

For example, your link may currently say:

Click here to buy sweet, seedless, organic mandarins

Now you are going to change it to say:

Click to buy sweet, seedless, organic mandarins

So, here’s your action step to improve your business website: Review your website content and change or update any links that do not provide value or hint to your visitor what information they may find when they click the link. Including keywords and key phrases related to the content you are linking to is a must for search engine optimization and boosting your search rankings too!