Your brand is what the consumers can see, hear, smell, touch, and taste. It includes the visual, written, spoken, and tactile aspects of your brand.
Visual Brand
Your visual brand encompasses all aspects of your brand that are represented visually. From your logo, business card, and brochures, to your invoices and envelopes, to your Facebook photo, avatar, and Twitter background, to your website, email newsletter, and blog, and even the clothes you wear, every time your brand is seen it is sending a message.
This week I published my newsletter on Saturday instead of our normal day Friday. It may not seem like a big deal… but it was!