Your Brand vs. Your Branding

Branding is the foundation that support the brandYour brand is what the consumers can see, hear, smell, touch, and taste. It includes the visual, written, spoken, and tactile aspects of your brand.

Visual Brand

Your visual brand encompasses all aspects of your brand that are represented visually. From your logo, business card, and brochures, to your invoices and envelopes, to your Facebook photo, avatar, and Twitter background, to your website, email newsletter, and blog, and even the clothes you wear, every time your brand is seen it is sending a message.

Learn The Difference Between Your Brand and Your Branding

The Journey From Business to Brand

Protect Your Brand For Personal Branding SuccessThis week I published my newsletter on Saturday instead of our normal day Friday. It may not seem like a big deal… but it was!

In our first issue this year, I made a commitment to send our newsletter out every week and to never sacrifice quality to do so.

To protect our brand, it is more important to provide quality and value, than to send out something that isn’t great.

So this week, with some crazy, insane rush projects and last minute deadlines, I’ll be honest, I was going to try to crank something out yesterday to just make sure it went out on Friday. But then I started thinking about the advice I give our consulting clients.

Protect your brand at all costs.

Last night I had the wonderful opportunity to share my story about my journey from “feast or famine” freelancer to multi-six figure brand with the Art Director’s and Artist’s Club of Sacramento. As I was speaking and sharing my story and the lessons I had learned along the way, I was reminded that my success has been due to the fact that I have been able to create a brand that is becoming bigger and more important than me.

Learn More About Protecting Your Brand