Yesterday I wrote about the WordPress More Tag, how to use it, and why the More Tag is so important for blogging success.
While I shared some of the ways using the WordPress More Tag can improve your blog, I didn’t share one of the coolest features about the More Tag!
One of the more awesome features that comes with the use of the More Tag is the ability to customize the link text that the More tag adds to the end of your blog post excerpt. You can choose to have it say read more, more, read the full article, or anything else you want.
Even better, you have the ability to customize the More Tag link text for each individual blog post – but you have to be in HTML view.
After you have written your content, inserted the More Tag to your post, and switched over to the WordPress HTML editor, look for this code:
There are designers that can make it pretty, coders that can make it work, and marketers that can make it sell — at 
Bourn Creative is a 
