There is a HUGE problem with entrepreneurs and email marketing that absolutely drives me crazy. Any time I bring up this problem every single person agrees with me and some people get very passionate about it. But it still happens.
Frankly, every time email marketing is mentioned at a presentation, seminar, workshop, or in written articles, this problem is addressed. So I know the problem isn’t due to a lack of information or ignorance.
So what is this huge problem? It is people adding other people to their list WITHOUT permission. Um, yeah … that would be called SPAMMING!
I am appalled at how many lists I get added to after attending meetings, networking events, and conferences. The funny thing is that I didn’t opt-in on their website, I didn’t ask to be added to their list, and I didn’t purchase anything!