I guarantee that if you surf the internet for any length of time, you’ll notice that while some websites put a lot of information in their website footer, most simply use it as a space to put their copyright notice and maybe, just maybe if you’re lucky their contact information.

Like your website sidebar, the footer of your website is a very powerful part of your site that can make a big difference in your search engine rankings and how your website visitors move through your website – yet it is one of the most under-utilized tools.

Before I share with you some ideas on how you can leverage your website footer to improve your website and search engine rankings, I want to cover some of the biggest mistakes website owners make when it comes to their website footer:

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I have to share a secret with you.

For the past six months, Brian and I have been working like crazy on our business. We’ve been evaluating our services and programs, pouring over our analytics data, and getting crystal clear about exactly what we want to do, what we love to do, who we want to work with, how we want to help people, and where we want to go.

We’ve also been evaluating why you should care, how we can help you, what the benefits are to you, and what you need to accelerate your online success… And all of the behind the scenes work is just about done!

I am so excited to unveil everything we have been working on and share it with you. Every time I think about it, my stomach starts to do flip flops!

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Merely having a web presence used to be enough. A business would put up a static brochure-style website just to have “a presences online” in case someone looked them up. The sites were rarely touched, much less updated and were really just a digital brochure.

If your website is still just an online brochure that just sits there doing nothing, you are risking a complete shut out in the new online business competition for customers.

This doesn’t mean you have to go out and add a bunch of flash or moving elements to your website. Believe me, you want to limit your use of flash and be very strategic with it when you do because search engines can’t search and index content in Flash sites very effectively yet and it irritates visitors. It also doesn’t mean your website has to be complicated. In fact, just the opposite is recommended. You want to keep your visitors in mind at all times when working on your website and you want to keep it simple. Your ultimate goal is to get them the information they need as quickly and as easily as possible.

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