FOR IMMEDIATE RELEASE: January 1, 2010 | CONTACT: Jennifer Bourn, Bourn Creative
916-788-1740 | jennifer(at)bourncreative.com

Bourn Creative Offers Free Teleseminar Series in January to Help Entrepreneurs Build Their Brand and Market Their Business

Classes Begin Jan. 5 and run weekly through Jan. 26 at 10:00 a.m. PST

Rocklin, CA – January 1, 2010 – A company’s brand is its most important asset. It can be the one thing that makes or breaks a new deal, opportunity, or sale. Therefore, it is imperative that business owners focus on building a strong, authentic brand that connects with their audience, is memorable, and helps them build long-lasting relationships.

Jennifer Bourn, Internet marketing expert of Bourn Creative, is offering a free series of seven informational teleseminars, The Ultimate Brand Building Teleseries in January to help entrepreneurs build their brand and marketing their businesses in 2010. Calls begin January 5 at 10:00 a.m. PST and will run every Tuesday and Thursday through January 26, 2010. To register, visit www.bourncreative.com/free-stuff or call 916-788-1740.

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To take your business to the next level, you need a professional website design or professional blog design and it needs to be developed by an experienced website designer who understands what you are trying to achieve and how you want to use your website.

You can call it anything you want, but ultimately when you break down every business to it’s core, you are engaging in commerce and trading a commodity for payment. Yes you may be aspiring to make a difference in the world, or help other business owners just like you achieve greater levels of success, or you may even be in business to create social change. But ultimately, you as a business owner must do one thing to make it all happen. You have to sell your products, services, and ideas for a profit.

To Make a Profit, Your Target Market Must Know That You Exist.

Your target market must be able to find you and learn more about what you have to offer and how it can help them solve their problems or achieve their goals. Only then will they be able purchase from you.

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A frequently updated website, blog, or weblog with high-quality, relevant, personal, value-added content is the key to a high search engine page ranking. A website that is updated consistently with fresh content means you’ll be found by your prospects and customers much more often online, both in the search results, and through referral links.

In fact, while search engine optimization efforts do accelerate your results and help drive more traffic to your website, many entrepreneurs and business owners are seeing an increase in website traffic and search engine page rankings as a result of simply adding a blog to their existing website, or upgrading their existing website to include a blog and a complete content management system, such as WordPress (which is what this site is built on).

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Entrepreneurs need four things to succeed: passion, determination, a big idea, and action.

Each day, more and more entrepreneurs are using the power of the Internet to launch a new business, grow an existing business, or change the way they are doing business.

These entrepreneurs are tired of following the status quo and doing things the old-fashioned way. They are tire of doing things the hard way.

Today Internet savvy entrepreneurs are stepping into and embracing a whole new emerging business model that gives them the freedom to do what they love, to make more money, and to have more time to live their dream life. Internet marketing is what is giving some smart entrepreneurs the ability to as they say it, “Make money in my sleep.”

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Merely having a web presence used to be enough. A business would put up a static brochure-style website just to have “a presences online” in case someone looked them up. The sites were rarely touched, much less updated and were really just a digital brochure.

If your website is still just an online brochure that just sits there doing nothing, you are risking a complete shut out in the new online business competition for customers.

This doesn’t mean you have to go out and add a bunch of flash or moving elements to your website. Believe me, you want to limit your use of flash and be very strategic with it when you do because search engines can’t search and index content in Flash sites very effectively yet and it irritates visitors. It also doesn’t mean your website has to be complicated. In fact, just the opposite is recommended. You want to keep your visitors in mind at all times when working on your website and you want to keep it simple. Your ultimate goal is to get them the information they need as quickly and as easily as possible.

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Quick SEO Tip #1

Find blogs that your target market frequents, read their posts and leave genuine keyword rich comments about their post. First, be sure to keep you comment on topic. Second, make sure you also include a tip, strategy, or insight direct from you, to help position yourself as an expert. Third, add your signature with your name, business name, tagline and website address.

Because search engines view blog comments as content and search engines love and look for fresh content, blog comments are often featured highly in search engine results and can help with the search engine optimization of your website by seriously improving your ranking.

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