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Increase your leads with “7 Key Strategies to Drive More Traffic To Your Website, Generate Leads & Build Your Bottom Line.”

Sign up today to get your copy of this must have white paper and a free subscription to my weekly eZine Design and Profit. And don’t worry - I promise not to share your information!

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Triple your leads with “7 Key Strategies to Drive More Traffic To Your Website, Generate Leads & Build Your Bottom Line.”

Sign up today to get your copy of this must have white paper and a free subscription to my weekly eZine Design and Profit. And don’t worry - I promise not to share your information!

First Last Email

Triple your leads with “7 Key Strategies to Drive More Traffic To Your Website, Generate Leads & Build Your Bottom Line.”

Sign up today to get your copy of this must have white paper and a free subscription to my weekly eZine Design and Profit. And don’t worry - I promise not to share your information!

First Last Email

Triple your leads with “7 Key Strategies to Drive More Traffic To Your Website, Generate Leads & Build Your Bottom Line.”

Sign up today to get your copy of this must have white paper and a free subscription to my weekly eZine Design and Profit. And don’t worry - I promise not to share your information!

First Last Email

Triple your leads with “7 Key Strategies to Drive More Traffic To Your Website, Generate Leads & Build Your Bottom Line.”

Sign up today to get your copy of this must have white paper and a free subscription to my weekly eZine Design and Profit. And don’t worry - I promise not to share your information!

First Last Email
Blog > Blog > Archive by tag 'Website Design'
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Posts Tagged ‘Website Design’

How Can a Website or Blog Help My Business?

April 5th, 2010 by Jennifer Bourn | 2 Comments
How Can a Website or Blog Help My Business?

wordpress blog designYour website, or even better your blogsite (a website and blog combination) is the absolute best marketing tool you have for your business. It is the perfect online marketing platform to reach your prospects, customers, and partners/vendors and provide them:

  • More information about you, your business, your products and services, and special programs
  • Education about why your services and products are needed
  • Samples of how your products and services have helped other people
  • Opportunities to interact with you and your business
  • News about your industry, business, products, services, etc. that affect them
  • Increased customer services and added benefits

READ MORE

Tags: Blog Design, Business Website, Website Design
Posted in Website Design | 2 Comments »

What is a Website and Does My Business Need a Website?

March 29th, 2010 by Jennifer Bourn | 1 Comment
What is a Website and Does My Business Need a Website?

agcouncil website design and ezine designA website is basically a collection of web pages, documents, images, audio files, and video files, that are accessible from the same URL and typically residing on the same server and maintained by a person, group, or organization. A server is just the “place” online where your website files reside.

The main page of a website is called a website home page and the other pages inside the website are sub pages. Each page is hyperlinked (linked) together so the visitor can travel from page to page.

Websites are created using a combination of programming languages. The top three are Hyper Text Markup Language (HTML), Extensible HyperText Markup Language (XHTML), Cascading Style Sheets (CSS). These languages and style sheets tell the web browsers what information to display on your website and how it should look.

READ MORE

Tags: Business Website, Website Design, Website Development
Posted in Website Design | 1 Comment »

Increase Marketing Results by Investing in Your First Impression

February 25th, 2010 by Jennifer Bourn | No Comments
Increase Marketing Results by Investing in Your First Impression

business first impression

When a consumer visits your website you only have a few seconds to capture attention and interest. If your website fails to hook them and they leave your website, they may never come back! This could potentially cause you to loose prospects, lose customers, and lose profits.

Here are five things to remember when creating or upgrading your business website to make sure you present your business professionally and credibly, and make a great first impression:

  • Just as you need to dress appropriately for a business meeting and put your best foot forward, your business website needs to also put its best foot forward with a clean, polished, professional appearance.
  • READ MORE

Tags: Business Website, Client Attraction, Website Design
Posted in Branding | No Comments »

Shaking The Business Up and Making Changes

February 20th, 2010 by Jennifer Bourn | No Comments
Shaking The Business Up and Making Changes

We’re shaking things up over here at Bourn Creative! With Brian stepping in as CEO and Operations Manager and the addition of two new team members, Bourn Creative isn’t just about me and my expertise anymore!

We’re updating and upgrading all of our materials and will continue to do so over the next few months as we continue to build the business not only around our clients’ needs, requests, and desires, but around our growing team’s amazing talents and expertise!

READ MORE

Tags: Business Building, Design & Profit, Graphic Design, Making Changes, Website Design
Posted in What's Up With Jen | No Comments »

Why A Website Is No Longer Optional For Small Businesses

January 20th, 2010 by Jennifer Bourn | 1 Comment
Why A Website Is No Longer Optional For Small Businesses

no more yellow pagesEvery business must have a website. This is no longer negotiable. Whether you’re a solopreneur, entrepreneur, small business owner, or a global organization, a website is imperative to your success.

The yellow pages and phone books are no longer the main way consumers locate businesses. With computers, laptops, netbooks, mobile phones, and other web ready tools, the Internet has now replaced the yellow pages and most consumers now turn to the search engines to find what they need.

Consumers aren’t just searching for broad terms either. Consumers are searching for local businesses and resources just as much as global businesses.

READ MORE

Tags: Web Designer, Website Content, Website Design, Website Upgrade
Posted in Website Design | 1 Comment »

Web Design Tips: It's Not About Looking Cool to Your Pals

December 30th, 2009 by Jennifer Bourn | 3 Comments
Web Design Tips: It's Not About Looking Cool to Your Pals

she thinks she's coolA website is a basic business requirement. Second only to establishing your brand, creating your website is the most important task you must accomplish when starting a business.

What bothers me the most is that most smart business owners blindly turn to a graphic designer or web designer to design them a site that makes them “look cool” to their competitors.

Here’s the problem with that approach: Your competitors aren’t going to buy from you or hire you.

Website design isn’t about your designer adding another edgy piece to their portfolio that pushes the boundaries and makes them look cool to other designers.

READ MORE

Tags: Graphic Design, Web Design, Web Designer, Website Design
Posted in Website Design | 3 Comments »

Search Engine Optimization: The Two Most Important Things Your Website Needs

December 28th, 2009 by Jennifer Bourn | No Comments
Search Engine Optimization: The Two Most Important Things Your Website Needs

unique website stand outWe can talk search engine optimization strategies and organic search engine optimization techniques all day, but one thing will always remain the same.

The two most important things to help you get found more often online and stand out from the rest of the sites in your niche are, in this order:

  1. Good content
  2. Good design

Good content that is user focused, information rich and valuable is the most important part of your website. Good content that is updated regularly is even more important.

The search engines first and foremost want to see that you are providing information of value on a regular basis. Consistently adding new content to your website shows the search engines that your site deserves to show up in the results because people need access to your newly updated content.

READ MORE

Tags: Search Engine Optimization, Web Design, Website Content, Website Design
Posted in Search Engine Optimization | No Comments »

How Professional Website Design And Professional Blog Design Can Help Increase Profits

December 7th, 2009 by Jennifer Bourn | 3 Comments
How Professional Website Design And Professional Blog Design Can Help Increase Profits

professional website design helps fill your marketing funnelTo take your business to the next level, you need a professional website design or professional blog design and it needs to be developed by an experienced website designer who understands what you are trying to achieve and how you want to use your website.

You can call it anything you want, but ultimately when you break down every business to it’s core, you are engaging in commerce and trading a commodity for payment. Yes you may be aspiring to make a difference in the world, or help other business owners just like you achieve greater levels of success, or you may even be in business to create social change. But ultimately, you as a business owner must do one thing to make it all happen. You have to sell your products, services, and ideas for a profit.

To Make a Profit, Your Target Market Must Know That You Exist.

Your target market must be able to find you and learn more about what you have to offer and how it can help them solve their problems or achieve their goals. Only then will they be able purchase from you.

READ MORE

Tags: Blog Design, Content, Web Design, Website, Website Design, Website Marketing
Posted in Website Design | 3 Comments »

Consistently Updated Website Content Increases Search Engine Page Ranking

December 2nd, 2009 by Jennifer Bourn | 1 Comment
Consistently Updated Website Content Increases Search Engine Page Ranking

updating website content consistentlyA frequently updated website, blog, or weblog with high-quality, relevant, personal, value-added content is the key to a high search engine page ranking. A website that is updated consistently with fresh content means you’ll be found by your prospects and customers much more often online, both in the search results, and through referral links.

In fact, while search engine optimization efforts do accelerate your results and help drive more traffic to your website, many entrepreneurs and business owners are seeing an increase in website traffic and search engine page rankings as a result of simply adding a blog to their existing website, or upgrading their existing website to include a blog and a complete content management system, such as WordPress (which is what this site is built on).

READ MORE

Tags: Content, Search Engine Optimization, Web Design, Website Design, Website Marketing
Posted in Search Engine Optimization, Website Design | 1 Comment »

What are Cascading Style Sheets (CSS) in Website Design?

November 27th, 2009 by Jennifer Bourn | No Comments
What are Cascading Style Sheets (CSS) in Website Design?

cascading style sheets cssWhat are Cascading Style Sheets (CSS)?

Style sheets are a way to define and style the look of website pages. Style sheets allow web developers to separate the content code and design code. This allows the HTML to be used for the markup (programming) of the content and not the website design and layout. It also helps reduce code duplication.

The “cascading” part is where things start to get interesting.

The best way to explain CSS is to visualize a waterfall. Imagine the water is cascading down over the all sorts of rocks, both big and small on its way to the bottom. Along the way, several rocks help guide the water, but only the ones at the very bottom determine how it flows into the lake or river.

When multiple inter-connected style sheets are used instead of a single style sheet they are referred to as cascading style sheets. This means the information flows freely from one style sheet to another.

READ MORE

Tags: Cascading Style Sheets, CSS, Web Design, Website Design, Website Programming
Posted in Website Design | No Comments »

Improve Your Landing Page: 3 Tips to Increase Conversions

November 9th, 2009 by Jennifer Bourn | 1 Comment
Improve Your Landing Page: 3 Tips to Increase Conversions

increasing website conversionsI just finished a conversation with a potential new client today and we were reviewing their not-so-successful landing pages. As I was making my recommendations and educating him a bit on how a landing page is supposed to work, I figured the information would make a great blog post too.

Here are three tips to improve your landing pages:

1. Focus on a Single Conversion Type

Before you even start to write, design, and layout your landing page, you need to decide what tool you are going to use to convert prospects into customers, or get your visitors to join your list and what action is going to be required of the user.

READ MORE

Tags: Conversion Rates, Landing Pages, Web Design, Website Design
Posted in Internet Marketing, Landing Page Strategy, Website Design | 1 Comment »

6 Reasons WordPress Is Perfect For Business Websites

October 15th, 2009 by Jennifer Bourn | 6 Comments
6 Reasons WordPress Is Perfect For Business Websites

wordpress blog website content management system solution for entrepreneursWordPress is one of the most popular blogging tools available online and it can be completely customized for your personal brand. But what most entrepreneurs and business don’t realize is that WordPress is also a very powerful, easy-to-use Content Management System (CMS) that can be used to manage entire dynamic websites as well.

Whether you want a completely custom site designed and coded from scratch, or you want to customize a wordpress theme (template), WordPress, provides all the benefits and flexibility of a standard website combined with the ultimate functionality and benefits of a blog.

Here are some of the reasons WordPress is a great choice for your next website project

READ MORE

Tags: Blogging Tips, Content Management System, Search Engine Optimization, Web Design, Website Design, Wordpress
Posted in Blogging Strategy, Website Design, Wordpress Tips | 6 Comments »

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