The only reason a Contact page exists on your website is to provide a quick and easy way for your website visitors to access your contact information so they can contact you.

Sounds pretty obvious, right?

I guess it’s not, because for some entrepreneurs, the Contact page has morphed into a necessary evil, not a way to help their website visitors. For these people, there is no contact information or personal message on their Contact page. Instead, there is merely a cold, unfriendly form, which for your visitors is irritating and frustrating.

Just like when creating your website sidebar and your website footer, when it comes to creating a successful Contact page for your website, you need to put yourself in your visitors’ shoes. When you visit the Contact page on a website what are you looking for?

Here is a list of things you should consider including on your small business website Contact page:

READ MORE

I guarantee that if you surf the internet for any length of time, you’ll notice that while some websites put a lot of information in their website footer, most simply use it as a space to put their copyright notice and maybe, just maybe if you’re lucky their contact information.

Like your website sidebar, the footer of your website is a very powerful part of your site that can make a big difference in your search engine rankings and how your website visitors move through your website – yet it is one of the most under-utilized tools.

Before I share with you some ideas on how you can leverage your website footer to improve your website and search engine rankings, I want to cover some of the biggest mistakes website owners make when it comes to their website footer:

READ MORE

Every business must have a website. This is no longer negotiable. Whether you’re a solopreneur, entrepreneur, small business owner, or a global organization, a website is imperative to your success.

The yellow pages and phone books are no longer the main way consumers locate businesses. With computers, laptops, netbooks, mobile phones, and other web ready tools, the Internet has now replaced the yellow pages and most consumers now turn to the search engines to find what they need.

Consumers aren’t just searching for broad terms either. Consumers are searching for local businesses and resources just as much as global businesses.

READ MORE

We can talk search engine optimization strategies and organic search engine optimization techniques all day, but one thing will always remain the same.

The two most important things to help you get found more often online and stand out from the rest of the sites in your niche are, in this order:

1. Good content
2. Good design

Good content that is user focused, information rich and valuable is the most important part of your website. Good content that is updated regularly is even more important.

The search engines first and foremost want to see that you are providing information of value on a regular basis. Consistently adding new content to your website shows the search engines that your site deserves to show up in the results because people need access to your newly updated content.

READ MORE