Your number one goal online is to be found more often by the consumers who want and need what you have to offer.

In order to be found, the search robots, spiders, or crawlers need to index your website. The search bots are scanning your HTML for content, links, images, headlines, meta tags, and more. They will then combine the information they find to determine your search engine page rankings.

In order to have your site crawled by search robots, they need a reason to visit your website and index your web pages.

The number one way to get your site indexed by the search engines is to update the content frequently and consistently. You need to be kind to the search engines by giving them what they want – fresh content, clean coding, and user friendly design.

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The one part of website development that every entrepreneur and business owner gets stuck in is the content development and what pages they need to include in their website.

Some of the questions that are repeated over and over are:

• Do I need a testimonials page and do I have to call it that?
• What if I don’t have any testimonials right now?
• How do I know what to include on each page?
• Do I say about us, or about me, or just about?
• What pages do I need to include on my business website

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