Want a Design Job? 9 Tips to Get Hired at a Creative Agency

How to Get a Design JobWhen I graduated with my degree in graphic design from Sacramento State University, California, finding the job I wanted was tough.

I worked mostly full-time through college for an amazingly talented woman with 3 children who owned an advertising agency she ran out of her home (Hint: Inspiration for starting Bourn Creative). By the time I graduated, I had completed four internships and several intern/student projects — yes, I’ve always been a driven, over-achiever.

Upon graduation I wanted to work at a big agency, I dreamed of working my way up the agency ladder to Creative Director — and I was willing to do the work to make it happen. Then reality hit. I began looking for a job in my last semester of college. I researched the creative companies in and around Sacramento, researched who was hiring, researched who their clients, were, what their mission, was, what they stood for and represented. I figured out who I wanted to work for and why … then I applied.

Get 9 Tips on how to get hired as a designer or developer at a creative agency

Sacramento Web Design Firm Featured on Best of Business with Pat Mussieux

Pat Mussieux and Jennifer BournI have to share some exciting news with you — I know some really cool people. One of those people is Pat Mussieux, founder of Wealthy Women Leaders.

I originally met Pat at an event for women business owners years ago and we have stayed in touch over the years through Facebook and Twitter.

Pat is genuine, authentic, and brilliant — and she has invited me to be a guest on her CHRW Radio show, Best of Business with Pat Mussieux, which is part of CHRW’s weekly “Body, Mind, Spirit” Program.

While Bourn Creative is a web design firm based in Sacramento, California, we do business with people around the world, so I am excited to share my expertise with a whole new market!

Pat and I will be discussing one of my favorite topics: Creating a Website That Works When You’re Not Working.

Learn More About My Interview By Pat Mussieux

Do You Suffer From Scope Creep?

First, I hope you enjoyed a fabulous 4th of July!

Here’s a view from one of my favorite spots to relax and occasionally work outside (below), which I’ve been doing A LOT this summer! I also love working in the cabana because we’ve got a huge table in there to spread my stuff out on.

View From My Outside Preferred Workplace

The holiday was a great break from the daily grind — just this past week, I’ve designed four new client sites, moved another into programming, and worked on revisions to three others. Plus, we’re still working on our new site. Yes, still.

It seems like we’ve been working on it forever … and we’re dealing with some serious scope creep. Scope Creep is the term we use when projects expand past the original scope of work little by little and get bigger and bigger.

Scope creep can be a time-hog and a profit killer. When this starts to happen, service providers need to communicate clearly and provide the client with a change order or amendment to the original agreement.

Read More About Scope Creep

How Content Marketing Fueled a Sacramento Web Design Firm’s Growth

Sacramento web design firm Bourn Creative featured in RainToday Content Marketing Case StudyCan I get a WooHoo! Bourn Creative is currently being featured as a case study at RainToday.com — and our case study has received the Readers’ Choice Award!

I was contacted by Mary Flaherty, Director, Content Strategy & Development for RainToday.com about our content marketing strategy and how we have used content to build our business, get new clients, and attract new opportunities, and we were so honored to be able to share!

Sacramento Web Design Firm case Study Earns RainToday Readers Choice AwardYou see, we may be a Sacramento web design firm, but believe it or not, most of our clients are spread out across the United States and the world in Australia, Canada, the United Kingdom, Europe, South Africa, and more — and they find us from referrals and content.

If new prospects, clients, and customer don’t find us from a referral, they usually discover us by first discovering a blog post, article, interview, teleseminar, or webinar, etc. Visitors are then so impressed with our content (and our great portfolio) that they buy from us or reach out to work with us.

Read More About Bourn Creative’s Content Marketing Case Study

Holy Smokes! I’m on The Cover of Today’s Innovative Woman Magazine

Sacramento Web Designer Jennifer Bourn Featured on the Cover of Today's Innovative Woman MagazineIn July 2011, Today’s Innovative Woman debuted as a magazine solely focused on women and their businesses, lives, families, and more.

Unlike the barrage of online magazines that seem to be popping up everywhere you turn, Today’s Innovative Woman is both a content-rich website full of resources, and a print magazine that gets mailed directly to subscribers’ doorsteps — FOR FREE!

That’s right, subscriptions to the magazine are absolutely free for both the print and online versions. And today almost 1 year later, the print edition has distribution of more than 10,000!

I am one of the magazine’s regular featured writers, contributing articles on web design, branding, blogging, and WordPress. But in this issue, I’m on the cover!

Learn More About my Feature and The Struggles I Share

Is Your Website Sidebar Lonely, Overweight, and Confused?

Website structure with sidebarIs your sidebar sitting all alone with no one to talk to and no one to share with. Is your sidebar bulging at the seams from being stuffed with unnecessary junk. Is your sidebar confused about why it exists and what it’s for?

Here’s the problem I see over and over with websites that use a single sidebar web design: The website owners is usually trying to stuff it full of everything they think is “cool” or “might work” and as a result, they’re confusing things for everyone.

Your sidebar needs a friend and a plan.

Planning the sidebars of your web design is just as important as planning your content, your sales funnel, and your irresistible free offer.

What? No one has told you this before?

Listen up. The sidebar is an element that exists on almost every page of your website. That means it affects the experience the user have on your website. It also affects the way they move through your website, what they click on, and how long they stay.

[Read more...]

Good Design Is Not Optional

Good Web DesignA study I recently read stated that an average person only gives a website 10 seconds before deciding if a site is worth their time, which means you have less than ten seconds to:

1. Attract the viewer
2. Declare your message
3. Get them to take action

With so much noise on the web today, and the natural ADD nature of most web surfers, your worst enemy is the browser back button. After someone lands on your website from a search engine, status update, marketing promotion, Tweet, or email link, you have a very short window of opportunity to keep them on your site, so let’s cover each step.

[Read more...]

Sacramento Web Design Firm Owner Speaks For Startup Business Telesummit

FOR IMMEDIATE RELEASE: April 12, 2010 | CONTACT: Jennifer Bourn, Bourn Creative
916-788-1740 | jennifer(at)bourncreative.com

Jennifer Bourn of Bourn Creative One of Only Five Experts for Week-Long Startup Business Teleseminar Series

APRIL 12, 2010 – SACRAMENTO, CA – Web design and online marketing expert, Jennifer Bourn of Bourn Creative, helps her clients harness the power of the Internet and use it to their advantage. Bourn will be featured in a week-long telesummit hosted by the Startup Biz Coach, Randi Pierce.

For five amazing days, five fabulous and successful women entrepreneurs will share their secrets for success, overcoming hard-learned lessons and how you can avoid them, as well as the breakthroughs that opened the floodgates that led to more clients, more freedom and more income.

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SEO TIPS: 5 Business Website Must Haves When it Comes to Optimization

seo tips for business websites

Search engine optimization or SEO is one of the top three most important components of your business website success. You can read about the other two components of successful business websites, good design and quality content, in the blog post Search Engine Optimization: The Two Most Important Things Your Website Needs.

The web design, website content, and SEO make up a trifecta of search engine results page power.

Search engine optimization is a process not a single event. With that fact in mind, your search engine optimization or SEO efforts should begin before the design and content development of your website and continue for the life of your website.

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Web Design Tips: Nickelodeon’s iCarly Says .net Domains Are For Losers

Nickeloeon iCarly Talks Domain NamesMy six year old daughter loves the sitcom iCarly on Nickelodeon. It’s a show about three kids – Carly, Sam and Freddie – who run a web show called iCarly. So, the entire show is centered around their web show and publishing online content.

I have to admit that as far as kid shows are concerned, I am totally hooked. I even found myself (yes, I am admitting this) watching it the other day when I was home alone!

A couple days ago we were snuggled up watching iCarly before bed and I almost wet my pants! In the episode, Carly and Sam were filming the intro to their live web show and when they were driving people to the iCarly website, they said…

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