Posts Tagged ‘Visual Brand’
What is a Brand and Why is Branding Important?
Every successful business has a strong, memorable brand supporting their message because smart business owners and entrepreneurs understand that their brand is this foundation that all of their marketing, products, services, and programs are built on. And without a strong foundation, over time, the empire you’re building will either start to crack and fall apart or you’ll reach a point where you can’t build any higher without fixing your foundation!
To answer the questions, “What is a brand?” and “Why is branding important?” I must share the true goal of a brand:
The primary goal of your brand is to get your prospects, clients, and customers to see you as THE ONLY SOLUTION.
Posted in Branding, Client Attraction | No Comments »
Three Parts of a Good Small Business Logo Design
Your small business brand is made up of three branding elements:
- The written brand
- The spoken brand
- The visual brand
As you can see a brand is so much more than a single logo design. The visual portion of the brand is the most well known and is made up of the brand logo design and support marketing materials such as business cards, letterhead, brochures, email newsletters, websites, blogs, and more!
The key to and starting point for all of your marketing materials design is the brand logo. A small business brand logo is made up of three different parts:
Posted in Branding, Logo Design | 2 Comments »