Almost every website I visit is talking about how to make money with social media, but surprisingly not many talk about how to integrate social media with your email marketing efforts.

Blending your social media marketing strategies with your email marketing strategies may sound difficult, but honestly, some of the strategies are pretty simple.

In fact, I’ll bet you can implement most of the strategies listed below in your next email newsletter!

It’s time to integrate social media with email marketing! Here are your strategies:

READ MORE

Strategic, efficient, and effective marketing strategies are key to expanding your brand, getting your business noticed, and building a following of raving fans.

Simply put, marketing is a collection of actions taken to make sure the people who want and need your products, programs, and services know that you exist and can find you quickly and effortlessly… because even the most incredible, meticulously developed brand will fail if no one knows that the business exists.

Your customers will make their decision to purchase when they are ready, not when you are ready. That means your marketing efforts must be diverse, consistent, deliberate, and compelling.

READ MORE

If you’re friends with me on Facebook, you may have seen some recent posts about the Facebook friend audit I’ve been doing.

You see, as I found myself nearing the 5,000 friend mark, which is the limit for a Facebook profile, I began to think … in no way are there that many people interacting with me, and I know I am definitely not seeing status updates from that many people.

I think for a long time there have been two main groups of users on Facebook. READ MORE

This is part two of the Small Business Branding for Social Media series. Read the first post in the series Part 1: How to Build Your Brand With Social Media.

The steps you take to define your brand are the same steps you need to take to market your business and build your brand online using social media.

For entrepreneurs, speakers, authors, information marketers, and business owners who already have their brand established and defined, social media is a critical tool to add to your marketing strategy.

READ MORE

This is the first post in a series of posts about how to build your small business brand using social media. You can read the second post Small Business Social Media Branding Tips.

Social media is an increasingly popular way for individuals and businesses to build brand equity and brand strength. With more and more businesses turning to social media to marketing their products, services, and programs, it is imperitive that you dedicate the time to not only present your brand consistently across all media platforms, but that you actively protect your brand.

The first thing you need to do is secure your social media brand by registering your name and business name, where appropriate, on all of the different social media sites you will be using.

READ MORE