Posts Tagged ‘Social Media’

5 Ways to Use Social Media for Email Marketing

December 11, 2010 by Jennifer Bourn | 1 Comment

Email marketing and social mediaAlmost every website I visit is talking about how to make money with social media, but surprisingly not many talk about how to integrate social media with your email marketing efforts.

Blending your social media marketing strategies with your email marketing strategies may sound difficult, but honestly, some of the strategies are pretty simple.

In fact, I’ll bet you can implement most of the strategies listed below in your next email newsletter!

It’s time to integrate social media with email marketing! Here are your strategies:

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How to Delete a Facebook Page

November 2, 2010 by Jennifer Bourn | 5 Comments

Do you need to delete your Facebook page?

Sometimes you start a Facebook page with the best intentions. You plan on posting to your Facebook page regularly, you plan on using Facebook to connect with customers and clients, and you started off with a bang!

But then you got busy, your Facebook page fell to the wayside, and now it’s been months since you have posted anything.

Or maybe you spent a lot of time posting stuff about your business and saw a very low return on your time spent and are giving up … That’s okay.

In this post I am going to show you how to Delete your Facebook page step by step.

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My Brand New 2011 BMW 550i

September 23, 2010 by Jennifer Bourn | 1 Comment

Folsom Tweet UpCheck me out with my super hot, brand spanking new 2011 BMW 550i from Niello BMW in Sacramento!

Well, maybe it isn’t really mine. I have to confess, I just got to borrow it for 24 hours courtesy of Lisa Niello and the fabulous team at The Niello Company in Sacramento. The Niello Company showed their support of social media and the local community by generously loaning out hundreds of thousands of dollars in cars, including two BMWs, a Maserati, and a Mini Cooper for the top Tweeters who Tweeted about the Folsom Tweet Up event on Thursday, September 16, 2010 … and I was one of the lucky winners!

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How to Build Your Brand With Social Media | Part 2

March 2, 2010 by Jennifer Bourn | 1 Comment

brand marketing with social mediaThis is part two of the Small Business Branding for Social Media series. Read the first post in the series Part 1: How to Build Your Brand With Social Media.

The steps you take to define your brand are the same steps you need to take to market your business and build your brand online using social media.

For entrepreneurs, speakers, authors, information marketers, and business owners who already have their brand established and defined, social media is a critical tool to add to your marketing strategy.

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How to Build Your Brand With Social Media | Part 1

February 24, 2010 by Jennifer Bourn | 3 Comments

brand marketing with social mediaThis is the first post in a series of posts about how to build your small business brand using social media. You can read the second post Small Business Social Media Branding Tips.

Social media is an increasingly popular way for individuals and businesses to build brand equity and brand strength. With more and more businesses turning to social media to marketing their products, services, and programs, it is imperitive that you dedicate the time to not only present your brand consistently across all media platforms, but that you actively protect your brand.

The first thing you need to do is secure your social media brand by registering your name and business name, where appropriate, on all of the different social media sites you will be using.

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Tracking Followers, Friends and Contacts Doesn’t Matter: 4 Tips to Help Your Network

February 16, 2010 by Jennifer Bourn | 2 Comments

using social media to grow a businessI want to share a little secret with you…

When it comes to social media, it doesn’t matter how many LinkedIn contacts, Facebook friends, or Twitter followers you have in your network.

In fact, guess what? No one really cares!

What does matter, and what people do care about is the value you add to your network and how you contribute to the communities you are a part of.

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Ali Brown Shine Event: Billionaire Entrepreneur Coach Makes Social Media Blunder

November 12, 2009 by Jennifer Bourn | 23 Comments

billionaire entrepreneur makes social media blunderThis post is the second in a series based on the Ali Brown Shine event in Las Vegas. Check out my first post I Didn’t Really Come For All The “Woo Woo” Junk

The Shine event was a mix of Ali and several others speakers. There was a buzz humming through the room on the first day of the event and everyone was looking forward to hearing Ali’s billionaire entrepreneur coach speak.

I was especially looking forward to the presentation because it was on branding. As a trained graphic designer, former corporate branding instructor, and current brand strategist for entrepreneurs, I was interested to hear her insights on branding.

I wanted to hear her thoughts on branding a business versus branding an individual person. I wanted to hear some strategies about building a strong brand and brand equity. I wanted to hear how she would communicate to the room how much your brand can do for your business and what a difference it can make.

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