A website is a basic requirement of business. And the process of creating your website is one of the most important steps you will take in starting or rejuvenating your business, second only to establishing your brand. And yet, in spite of its importance, the path of website creation is often prey to folly.
In fact, when beginning to craft the website that they hope will make their businesses stand out, many otherwise savvy business owners often fall victim to common misconceptions, dangerous shortcuts, and poor guidance. Well, you may be asking, how can we go about this important process in the right way, then? The key is to identify those potential pitfalls — and to grasp what your small business website should really be about — before you begin.
Here are the most common fallacies that trouble the process of new website development:
The only reason a Contact page exists on your website is to provide a quick and easy way for your website visitors to access your contact information so they can contact you.
If you’re selling a product, program, or your services online and you’re using a shopping cart to do so, you need your website to convert prospects into leads, and leads into customers. And, If you’re like other entrepreneurs, you need your small business website to increase online sales and help you create multiple streams of income.
There are designers that can make it pretty, coders that can make it work, and marketers that can make it sell — at 
Bourn Creative is a 
