Freedom…
Many of us entrepreneurs, in our excitement over our newfound independence, often want to express our newly liberated tastes in our logo design. In our exuberance, we might try to include all of our favorite colors, graphic elements, and even an elaborate thousand-word story into our logos.
It’s perfectly natural. Finally emancipated from someone else’s ideas about what looks good, we want to proclaim our own. Our logos often become repositories for all of that previously pent-up creative energy.
Responsibility…
But in reality, we have to step back and take a wider, more long-term look at the function of a logo. Because the elements that go into designing a great small business logo — including the graphics and illustrations, typefaces, and colors—should not be based on our tastes.
Read More About The MUSIC of a Great Small Business Logo Design
Your logo is the visual foundation on which all of your branded marketing and promotional materials are based. The style, color palette, typefaces, and graphic elements used in the 
There are designers that can make it pretty, coders that can make it work, and marketers that can make it sell — at 
Bourn Creative is a 
