The answer to this question is at the core of my branding program and the area my clients truly experience the biggest ah-ha, life-changing moments. As an entrepreneur or solopreneur, to truly define your personal brand, you have to dig deep inside and define who you are and what you stand for and value before you can begin to define your brand.

Defining your brand includes:

• Discover your passion, innate talents, and your effortless skills
• Research opportunities to help others with your passion and gifts
• Explore your Big Vision, values, brand personality and brand experience
• Activate a clear map to your Big Vision with a strategic plan of action and incremental goals
• Motivate yourself with the right mindset, support team, rewards and celebration

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Without a brand, your marketing materials and communications will seem inconsistent, your path to your Big Vision will become cluttered with distractions, and your visual identity and reputation will appear fractured.

Basically, without a defined brand in place for you or your business, you are more than likely running your business by the seat of your pants and with no rhyme or reason to the action your are taking.

A brand is so much more than a logo design and building a brand is not just a single event that takes place when a business is started…

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A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another.

Simply put, as a business owner, entrepreneur, or solopreneur, your brand is made up of every experience a customer, prospect, vendor, partner, or other person has with you, your business, product or service, online, offline, or in person 24 hours a day, 7 days a week, 365 days a year.

Your brand encompasses:

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This is part two of the Small Business Branding for Social Media series. Read the first post in the series Part 1: How to Build Your Brand With Social Media.

The steps you take to define your brand are the same steps you need to take to market your business and build your brand online using social media.

For entrepreneurs, speakers, authors, information marketers, and business owners who already have their brand established and defined, social media is a critical tool to add to your marketing strategy.

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