At Bourn Creative, we build our custom designed WordPress websites exclusively on the Genesis Framework by StudioPress.
The reasons behind our choice to develop our custom themes on the Genesis Framework are numerous, but a few we often highlight are that the Genesis Framework is very flexible/customizable, coded extremely well, and has been built with SEO as a priority (SEO — the art and science of being found online through organic search).
After all, a beautifully designed website means nothing if consumers and search engines can’t find you.
Genesis already has most SEO requirements built into the framework. As a result, a separate WordPress SEO plugin isn’t necessary, which means one less plugin to manage, and keep updated.
Links on your website to other pages on your website are known as internal links, meaning all traffic stays on your website.
I attend a lot of networking events and conferences and it is inevitable that at some point the conversation turns to WordPress and search engine rankings. Everyone always asks the same question: “I have a WordPress Website. I was told that Google loves blogs. Why don’t I have high search engine rankings?”
If you have a website, then you’ve heard about search engine optimization (SEO). But you may also be wondering how it can help your business.
I have a pet peeve. Okay, maybe I have several pet peeves. But this one I see all the time, and repeatedly from some and it drives me nuts!