Your home page is one of the most critical pieces of your website when it comes to achieving a high ranking on the search engine results pages.

If you use a squeeze page, splash page, or some other form of home page with little-to-no content, you’re shooting yourself in the foot!

What do the search engines value most? High quality, relevant content and links.

That means that content and links into your website are the top things they are looking for when they are scanning websites and indexing pages to include in the search results.

Learn What to do When Visitors Don’t Enter Your Site From The Home Page

Your number one goal online is to be found more often by the consumers who want and need what you have to offer.

In order to be found, the search robots, spiders, or crawlers need to index your website. The search bots are scanning your HTML for content, links, images, headlines, meta tags, and more. They will then combine the information they find to determine your search engine page rankings.

In order to have your site crawled by search robots, they need a reason to visit your website and index your web pages.

The number one way to get your site indexed by the search engines is to update the content frequently and consistently. You need to be kind to the search engines by giving them what they want – fresh content, clean coding, and user friendly design.

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