Guest post by: Brian Bourn

When we build websites and blogsites for our clients, we almost always recommend a custom designed WordPress site with an integrated blog. In fact, part of our intake process with new clients includes explaining the value of blogging for business and how it can help them increase website traffic and attract new clients. You can learn more in the article 6 Reasons Why WordPress is Perfect for Small Business.

Relevant, targeted, and fresh content is what search engines like Google want, and high rankings within the search engine results are what every website owner wants.

So how do you feed the search engines regularly updated, focused content and increase your website rankings?

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Your number one goal online is to be found more often by the consumers who want and need what you have to offer.

In order to be found, the search robots, spiders, or crawlers need to index your website. The search bots are scanning your HTML for content, links, images, headlines, meta tags, and more. They will then combine the information they find to determine your search engine page rankings.

In order to have your site crawled by search robots, they need a reason to visit your website and index your web pages.

The number one way to get your site indexed by the search engines is to update the content frequently and consistently. You need to be kind to the search engines by giving them what they want – fresh content, clean coding, and user friendly design.

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When determining your search engine results, one of the criteria used by the search engines is the number of links you have on your site. They look at:

• Inbound links: Links to your website from external sources.
• Outbound links: Links to other sites from your website.
• Internal links: Links between individual pages on your website.

Search engines also look at the quality of this links. Check out the blog post I wrote on link quality titled: Don’t Let Your Site Hang Out On The Wrong Side Of The Tracks.

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