If you have a website, then you’ve heard about search engine optimization (SEO). But you may also be wondering how it can help your business.

Search engine optimization is important to your online business success, and when done right, SEO can have a big impact on your website traffic and sales conversions.

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Everyday I get at least 2-3 email messages from someone requesting a link exchange to help with their search engine rankings. I think most of these emails are auto-generated by overseas link building companies who have harvested our company’s main email address off of our website.

Cultivating inbound links is very important to search engine optimization (SEO) and search engine rankings, but these repeated requests are simply SPAM. I never respond to these requests and I also flag the emails as SPAM to our internet service provider. Participating in link exchanges with questionable websites can have detrimental effects on your own website, so beware.

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