When trying to grow a business, one the hardest things to do is say to no to any kind of new revenue. Cash flow is so important in the early stages of development that many people will accept any type of new business out of fear that the next lead may be a while. This thought pattern will actually lead to stagnation or worse, a decline in revenue.

In order to grow your business, and maintain your sanity, you must learn to say NO. Saying no to potential new clients is something they do not teach in business school, and in the real world of entrepreneurship, is very difficult.

At Bourn Creative, we have experienced growth year after year, and one element that continues to thrive is that we actually have become more selective on who we choose to work with. I know that seems a little backwards, as clients are also choosing to work with us, but let’s face it, clients shop around, so why shouldn’t you?

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