Last week I shared some insights on sales and marketing upsells from the Happiest Place on Earth — Disneyland! This week, I want to share some more with you. This time about the Disney Way and the Disney Brand.

The photo to the right (Doesn’t that look incredible!) is a photo of our dessert platter at the Princess lunch!

Some people ask me why we love going to Disneyland so much… It’s because we know, like, and trust in the Disney brand and the Disney way of doing business.

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In a market that is completely over-saturated with in-your-face marketing messages, the branding and positioning of your business can mean the difference between being remembered and being forgotten.

Branding is about so much more than a professional logo design. Both personal and business branding also encompasses all of the interactions and experiences your audience has with your business.

In reality, your true brand isn’t what you say it is. Your brand is what your customers, peers, and prospects say about your business.

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The answer to this question is at the core of my branding program and the area my clients truly experience the biggest ah-ha, life-changing moments. As an entrepreneur or solopreneur, to truly define your personal brand, you have to dig deep inside and define who you are and what you stand for and value before you can begin to define your brand.

Defining your brand includes:

• Discover your passion, innate talents, and your effortless skills
• Research opportunities to help others with your passion and gifts
• Explore your Big Vision, values, brand personality and brand experience
• Activate a clear map to your Big Vision with a strategic plan of action and incremental goals
• Motivate yourself with the right mindset, support team, rewards and celebration

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A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another.

Simply put, as a business owner, entrepreneur, or solopreneur, your brand is made up of every experience a customer, prospect, vendor, partner, or other person has with you, your business, product or service, online, offline, or in person 24 hours a day, 7 days a week, 365 days a year.

Your brand encompasses:

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