Email marketing is permission-based marketing, which means you must have permission to add people to your marketing list, and permission to email them information. Every email newsletter, ezine, or email marketing communication should have a clear, straight-forward unsubscribe or opt-out link, and opt-out requests should be handled immediately.

Email addresses should be obtained only by legitimate means like through opt-in and subscribe boxes on your website, or by specific request. This is why email marketing lists are often called opt-in lists. Valid contact information should be included in every piece of email marketing and a privacy policy should be provided.

Single Opt-In Marketing Lists vs. Double Opt-In Marketing Lists

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Email marketing is a great way to consistently reach your audience without spending a fortune! With permission-based email marketing, you can send information about your products, services, programs, and sales to hot prospects who have already opt-ed in to your list. That means they want to hear from you!

No matter what type of business you have or what services or products you sell, a value-added email newsletter can be a great tool to help attract more customers and prospects. Email marketing helps you stay in front of your customers and prospects, increase your marketing “touches,” and generate more leads and referrals.

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