Now that you know the 8 components of a successful website opt-in box, you have all the information you need to create an awesome opt-in box. But, even though your opt-in box has all the right pieces and works the right way … it may not actually work to build your list?

What?!

If your free offer — the thing you’re giving away for free in exchange for their name and email address — isn’t what your visitors want or need, they won’t sign up and enter their name and email … even if your opt-in box is awesome!

Learn 4 Ways to Make Your List Building Free Offer Irresistible

Having an “irresistible free offer” with an opt-in box on your website is the cornerstone of an online information marketing business, unfortunately we see entrepreneurs set up their opt-in process wrong over and over again!

For visual people like me, check out the step-by-step information graphic of the basic opt-in process below – and for those of you who want this written out step-by-step, you can find that below the graphic!

Now Here’s What You Need to Know About Setting Up The Opt-In Process…

As I mentioned, time and time again, we see the same mistakes made in the planning, execution, and follow up (auto-responder) that takes place as part of a successful opt-in system. If you build your next campaign based on the following five key points and five opt-in best practices, you will increase your online success:

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Email marketing is permission-based marketing, which means you must have permission to add people to your marketing list, and permission to email them information. Every email newsletter, ezine, or email marketing communication should have a clear, straight-forward unsubscribe or opt-out link, and opt-out requests should be handled immediately.

Email addresses should be obtained only by legitimate means like through opt-in and subscribe boxes on your website, or by specific request. This is why email marketing lists are often called opt-in lists. Valid contact information should be included in every piece of email marketing and a privacy policy should be provided.

Single Opt-In Marketing Lists vs. Double Opt-In Marketing Lists

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Email marketing is a great way to consistently reach your audience without spending a fortune! With permission-based email marketing, you can send information about your products, services, programs, and sales to hot prospects who have already opt-ed in to your list. That means they want to hear from you!

No matter what type of business you have or what services or products you sell, a value-added email newsletter can be a great tool to help attract more customers and prospects. Email marketing helps you stay in front of your customers and prospects, increase your marketing “touches,” and generate more leads and referrals.

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Building a strong, high quality marketing list is crucial for every business owners, especially the business owners who wants to use the Internet to grow and expand their business.

Everyone knows that giving something away for free is one of the best ways to get people to opt-in to your marketing list. Your free offer may be an ebook, a special report, or even an audio recording. In this blog post, I want to share with you ten additional tips for building your marketing list.

TIP 1: Add a Sign Up form or Opt-In Box
on Every Page of Your Website

Adding a subscribe form or opt-in box to every page of your website ensures that no matter what page a visitor may land on first, they will learn about your valuable ezine and your special offer.

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