The marketing team over at Infusionsoft is a pretty smart bunch. In an attempt to find some happy customers to feature in their marketing and to get some great free advertising, they’re holding a contest to see who is Infusionsoft’s biggest fan.

Well, Guess What? Infusionsoft’s biggest fan is me!

Yes, we do a lot of online marketing strategy and planning for your clients, but we also manage all of the implementation from email marketing, to website marketing, to information product marketing and more.

Every client seemed to have a different combination of tools they were using and as a result, I have worked with a lot of different service providers. Some used a combination of QuickBooks and Constant Contact, some used a combination of 1ShoppingCart and aWeber, some used PayPal and iContact. The different combinations of tools were immense. But there was one thing that was consistent in all cases – the fact that they needed (and were paying for) multiple service providers.

One client was even paying a virtual assistant more than $2,000 a month to manage her list and keep it current between her shopping cart database and her email marketing provider’s database.

When Bourn Creative decided to focus on proactively marketing and growing our business, I knew that I didn’t want any of the solutions that my clients were using. It was a pain in the butt to manage marketing lists across multiple systems and they were spending a lot of money trying to do it efficiently.

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Well? What’s your answer? Is your business a real business or a hobby that happens to make money?

At the start of my business I definitely had a hobby that happened to make money. I didn’t think of myself as a business owner. I was just little ol’ me designing in my home – nothing serious. I thought of myself as a freelancer – and to a lot of people that means “flaky.”

While flaky didn’t apply to me or my business (If it had I wouldn’t be writing this today!), “flaky” did apply to my mindset toward my business. Sometimes I focused on my business and sometimes I didn’t. I sort of marketed my business, but not really. I always got my client work done, but never really focused on working on my business… but then everything changed.

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FOR IMMEDIATE RELEASE: June 17, 2010 | CONTACT: Jennifer Bourn, Bourn Creative
916-788-1740 | jennifer(at)bourncreative.com

Sacramento Online Marketing Expert Chosen to Present at the National Association of Entrepreneur Moms SUCCESS! Business Summit 2010 for Entrepreneur Women and Moms in Manhattan Beach Sept. 24 & 25

Jennifer Bourn of Bourn Creative to Share Seven Secrets to Accelerate Your Online Marketing, Promote Your Website, and Grow Your Business

Sacramento, CA – June 17, 2010 – Women are becoming entrepreneurs in droves, especially those who also hold the role of being a mom. The National Association of Entrepreneur Moms SUCCESS! Business Summit 2010 was specifically to provide resources and training for entrepreneur women and moms.

The summit was a huge success in 2009 and this year is no exception with amazing speakers on the roster like Jennifer Bourn of Bourn Creative, an online marketing agency and website design firm located just outside of Sacramento, California. Bourn will present a session titled, “Website Secret Weapons: Seven Strategies to Market Your Website, Accelerate Your Online Success, and Increase Profits”.

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This is a difficult question and it is one that I tend to spend a lot of time on with my clients.

When it comes to Internet marketing implementation and choosing the tools and strategies you are going to use, the key is to do your homework. Research the different tools you are thinking about using, ask current users what they think about the tool and ask people who have switched to another tool why they did so. They key is to ask a lot of questions and think about how you want to use it in the future and if it can grow with your business as it grows.

Here are just some of the questions that you need to ask before committing to adding another Internet marketing strategy or online marketing tool to your business marketing mix:

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Implementation is the GET IT DONE part of the marketing equation.

Simply put, Internet marketing implementation is taking action on your big ideas and using the tools available on the Internet to bring those ideas to life and market them to your audience. It is deciding which tools and strategies are the best fit for you and your business, creating an online marketing plan outlining how they will be used, and then putting your marketing plan into play and getting it done.

As the expert, you need to focus your time and effort on:

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What is Internet Marketing?

The Internet isn’t magic. It may seem magical sometimes, but ultimately it is just a tool.

• It is a place to put your marketing materials – Your domain name houses your website or blog files.
• It is a place to communicate with other people – Email and instant messaging allows you to talk electronically with anyone in the world.
• It is a place to exchange material – Shopping carts and e-commerce allow you to buy, sell, or trade information, services, products, and ideas.
• It is a place to interact with other people – Social networking sites and blogs create communities and groups of like-minded people who engage in conversation.
• It is a place to share, learn, and teach – Free information shared in reports, ebooks, audios, videos, blogs, ezines, and websites to help other people.

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A better question would be how can Internet marketing not help your business?

There is so much noise online from online affiliate and information marketers that sometimes what is really at the core of Internet Marketing gets lost. You know who I am talking about – those people who promise that you can make a million dollars in record time just like they did if you buy their $247, $197, $147, $77, $27 product. If you’re anything like me, you’re probably tired of that same sales letter that you see over and over and are just ready for someone to give it to you straight.

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