Posts Tagged ‘Marketing with Features’

Marketing Features vs. Benefits for Small Business

June 18, 2010 by Jennifer Bourn | No Comments

Marketing with Features gets a Marketing Grade of FIf you are marketing with features, facts, and figures, you get an “F” and your sales probably reflect that. If you are marketing with benefits, results, and stories, you get a “B” and are probably doing fairly well.

But, if you are marketing with benefits, results, and stories, and you bring your audience to that do anything, pay anything point, you get an “A+” and you’re probably nodding your head because your sales reflect that and you’re kicking butt.

Let’s talk about the marketing debate Features vs. Benefits.

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Posted in Client Attraction, Copywriting & Communication, Marketing Tips & Marketing Strategy | No Comments »