Have you ever thought: “Oops I made a marketing mistake!” I sure have, although my private Oops tends to sound a bit more colorful and shouldn’t be repeated in front of kids!

If you’re an entrepreneur, you’ve probably had the same experience more than you care to admit. Sometimes $H!T HAPPENS, you make a mistake, and there is nothing you can do about it but learn from the experience and move on.

Once I read that a mistake is only a mistake if it is done twice – otherwise it’s just a lesson to be learned. I absolutely love this because everyone, even the big gurus, make mistakes with their business and their marketing. READ MORE

I’ve been working in the creative field since 1997, when I landed my first job as a production grunt at a small advertising agency. Since then, I have been a Graphic Designer, Senior Designer, Creative Services Director, Graphic Design Specialist, Publication Manager, Creative Director, Instructor, Lecturer, and Business Owner. I also did internships and worked at a magazine, a newspaper, an advertising agency, a public relations firm, a marketing firm, a design company, and a printer.

As you can imagine, I have seen some pretty bad graphic design mistakes and marketing mistakes over the years. The graphic design mistakes alone could take up a few blog posts, so I am going to focus on and share with you the biggest marketing mistakes I see business owners, service professionals, and entrepreneurs make.

Marketing Mistake #1
Forgetting about your current clients and customers.
While it is very important to always be marketing your business, engaging new prospects, and generating new leads, it is just as important to nurture the relationships with your existing customers and clients. They are your most valuable resource and you want them to always feel important.

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