Face it. Your audience is already bombarded with and overloaded by marketing message after marketing message, day in and day out. There is such a huge amount of constant marketing noise, that many people are beginning to simply tune it out. Your audience is becoming more and more desensitized to marketing and advertising everyday.
Imagine a room full of people all trying to market their products and services and sell to the same person at the same time. The room is packed with people talking at the prospect. The prospect is looking out into the crowd and he is getting frustrated because everyone is talking at the same time and he really can’t hear anything.