When Virtual Assistant Lisa Rickwood and I met at an Ali Brown’s Shine Event in 2009, we knew we were going to work together on her new website! When the time came, Lisa’s business focus had shifted and not only was she ready for a new custom WordPress website, she was ready for a rebrand.

Due to the brand equity and brand recognition Lisa had already built around her business, she was keeping her business name the same but shifting the focus from pure Virtual Assistance to Business Stress Relief and Relaxation consulting with a focus on creativity and art. This shift would allow Lisa to meld her artistic talents with her business!

Read More About Lisa Rickwood’s Brand and Custom WordPress Theme Design

Freedom…

Many of us entrepreneurs, in our excitement over our newfound independence, often want to express our newly liberated tastes in our logo design. In our exuberance, we might try to include all of our favorite colors, graphic elements, and even an elaborate thousand-word story into our logos.

It’s perfectly natural. Finally emancipated from someone else’s ideas about what looks good, we want to proclaim our own. Our logos often become repositories for all of that previously pent-up creative energy.

Responsibility…

But in reality, we have to step back and take a wider, more long-term look at the function of a logo. Because the elements that go into designing a great small business logo — including the graphics and illustrations, typefaces, and colors—should not be based on our tastes.

Read More About The MUSIC of a Great Small Business Logo Design

I have to be honest, at Bourn Creative we were so excited to start working with Millionaire Marketing Coach Kendall SummerHawk on her design projects. (I had been following Kendall and her work off and on since early 2009 and had heard wonderful things about her!)

We jumped right in with the design of four different information products! From the workbook front and back covers, to the CD wrappers and CD labels, to the design of the workbook content, Bourn Creative created four beautiful foundations to showcase the in-depth content inside each of these products — I know because I read the all of the workbooks and transcripts included in each product as I was laying out the content… and I learned a TON just from reading them!

Read More About Kendall SummerHawk’s Success Story

A logo is more than a visual representation of your business, product, program, or even service. When done right, it will also become one of your most valuable assets. Your logo is placed on everything and opinions about you and your business will be formed based on a single glance.

While you will most likely work with a designer to create your logo, it is important that you educate yourself so you can not only communicate clearly with your designer, but make an informed decision when selecting your final mark.

There are three areas that you need to understand before hiring a designer to design your logo:

Learn the 3 Things You Must Understand Before Hiring a Designer to Design Your Logo

Your logo should be a tool to communicate your brand message, not a piece of art that incorporates all your favorite things.

When designing a small business logo, you must take into account your brand story, brand values, and ideal client or customer. A successful small business logo helps enhance and reinforce the brand message.

Too often entrepreneurs clutter up their logo design by trying to include everything they have ever liked into their logo. They try to include all of their favorite colors, graphic elements they have seen that they like, and some type of 3,000 word story elaborate story into their logo.

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