This post is the fourth in a series based on the Ali Brown Shine event in Las Vegas. Check out my previous posts I Didn’t Really Come For All The “Woo Woo” Junk and Billionaire Entrepreneur Coach Makes Social Media Blunder and Golden Nuggets of Wisdom for the Entrepreneur Mindset.

This past week I have been blogging about my experiences at the Ali Brown Shine event in Las Vegas, which I have to say, attracts a phenomenal group of entrepreneurial business women (and some men) from around the globe. In fact, the networking at Ali’s events is fantastic and if you attend, you are guaranteed to meet and be inspired by women who are stepping into their own power and truly rocking the business world.

What also amazes me is the genuine desire to give that these women have. Almost every woman I met was genuinely interested in my business and how they could help me. How awesome is that?! Likewise, they were so excited to share about their business and passion that just meeting them gave me a boost of energy and inspiration.

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This past weekend I headed out to Las Vegas for five days to attend Inc. 500 CEO Ali Brown’s Shine Event for women entrepreneurs (and some men) in Las Vegas.

As many others I ran into this weekend would say, “This is my second Ali Event” and I have to say it was an amazing event.

In 2008, I attended Ali’s Online Success Blueprint Workshop (OSBW) and while there experienced some big Ah-Ha moments in regards to my business.

I knew where I wanted to go, what I wanted to achieve, and the things I needed to do to get there. But what I wasn’t sure about was the order in which to do them and the details that tied them all together in a logical sequence. At OSBW all of the pieces fell neatly into place, the right place, and in the airport on the way home I mapped out my entire business plan for 2009.

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If you’re like most entrepreneurs, you’ve probably noticed that your prospects are holding their hard-earned dollars much tighter these days. With the over-saturation of email marketing and infoproduct pitching, you’ve probably also noticed that reaching and grabbing the attention of qualified leads who are ready and able to work with you is becoming more difficult.

The good news is that there is something you can do reach your target audience, get their attention, and convert those qualified prospects into buyers. Almost every marketing professional will tell you the same thing: People do business with people they know, like and, trust. In fact, I have heard this said over and over and several conferences and workshops.

To cut through the marketing clutter and speak to your ideal client, there are three things that you can do right now to build upon the know, like, and trust factor to get more clients and grow your list.

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I’d like to start off this blog post by just stating that I Love Twitter. Being self-employed and working from home has the potential to create some fairly solitary days, especially for many of us work at home entrepreneurs who used to work in Corporate America and big offices with co-workers and water cooler chatter.

You know the kind of day I am talking about. The kind of day where you sit down in the morning to start your work day and then you look up to finally take a breath and it is 5:00. The kind of day where you realize you forgot to take a lunch break and you’re starving. The kind of day, that at the end, you realize you haven’t spoken to another adult all day.

On one hand, these days make me feel awesome. I know I was totally focused, in a groove, in flow, and making a lot of progress and headway on my open projects.

But on the other hand, these days also remind me of how much I sometimes miss the corporate water cooler and the interruptions of co-workers stopping my my cube or office (depending on the job) to say hello, talk shop, or chat about the weekend!

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This past weekend I learned a lot of great tips, ideas and strategies from expert speakers: Eric Lofholm, Eiji Morishita, Alejandro Reyes and Mickey O’Brien.

Here are some of my favorite tips and strategies I learned this weekend:

Use the 80/20 rule! After every event, conference, or teleseminar, write down the top 10 things you want to implement and prioritize them 1 to 10. First, focus on the top 2 (20%) that will bring the most value. Only when those are complete, go back to your list and choose another. This will help you take action faster and not feel overwhelmed by the new items you want to implement.

There are three needs that prevent abundance. The need to be right, the need to be in control, and the need to always look good. If you can learn to just let go, abundance will come to you. Let others help you, admit when you need help or don’t know, and be truly authentic.

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