One of the primary goals of many websites, and ours too, is to build a quality list of prospective future clients and to continue to stay in the conversation with our current clients.

A very common strategy to build a database of names and email addresses is to include an email marketing opt-in form or subscribe form on every page of a website, and experts will often tell you the upper right-hand corner of a web page is the most effective pace to place it. Now it doesn’t have to be in the exact top right-hand corner, but in that general area is preferred.

To entice website visitors more, many website owners will offer an Irresistible Free Offer such as a special report, free CD, e-book, video, or audio recording. But these offers aren’t really free because visitors are required to give their name and email address to receive the gift.

READ MORE

Your “list” is your database of people you can contact with your marketing messages and communications. Email marketing is the most common form of permission-based marketing, which means you must have permission to add people to your email marketing list, and permission to email them information. Email addresses should be obtained only by legitimate means like through opt-in and subscribe boxes on your website, or by specific request. This is why online marketing lists are often called opt-in lists.

It is difficult to talk about email marketing and not talk about list building. In fact, many experts make it seem as if building a big list is the only thing Internet entrepreneurs need to worry about. But when it comes to your list, does size really matter?

READ MORE

Yesterday’s blog post covered email marketing list building tips one through five. Here’s a quick recap of the first five list building tips I covered in yesterday’s post:

1. Add a Sign Up form or Opt-In Box on Every Page of Your Website
2. Advertise in Another Ezine
3. Promote Your Ezine in Your Email Signature
4. Send Out a Press Release
5. Announce Your Ezine to Your Network

Remember, with a personal, relevant, value-added ezine, you can attract new customers and prospects to join your list. And, that’s what it’s all about, building your list and getting contacts into your marketing funnel.

With that in mind, let’s move on to email marketing list building tips six through ten:

READ MORE

Building a strong, high quality marketing list is crucial for every business owners, especially the business owners who wants to use the Internet to grow and expand their business.

Everyone knows that giving something away for free is one of the best ways to get people to opt-in to your marketing list. Your free offer may be an ebook, a special report, or even an audio recording. In this blog post, I want to share with you ten additional tips for building your marketing list.

TIP 1: Add a Sign Up form or Opt-In Box
on Every Page of Your Website

Adding a subscribe form or opt-in box to every page of your website ensures that no matter what page a visitor may land on first, they will learn about your valuable ezine and your special offer.

READ MORE