Everyday I get at least 2-3 email messages from someone requesting a link exchange to help with their search engine rankings. I think most of these emails are auto-generated by overseas link building companies who have harvested our company’s main email address off of our website.
Cultivating inbound links is very important to search engine optimization (SEO) and search engine rankings, but these repeated requests are simply SPAM. I never respond to these requests and I also flag the emails as SPAM to our internet service provider. Participating in link exchanges with questionable websites can have detrimental effects on your own website, so beware.