Online marketing and search engine optimization consultants talk A LOT about website links and why you need to pay attention to them and optimize them.

But while they talk a lot, and blog a lot, and write a lot, they use a lot of jargon and technical speak that can be really hard to understand if you’re new to link building and link optimization.

Today, I’m sharing with you the real story about inbound links, outbound links, and internal links, why you need them, what they do for you, and how they are different.

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Link building is an important part of search engine optimization strategy.

Inbound, outbound, and internal links are important factors in the calculation of your website page rankings with the search engines.

Unfortunately what most small business owners and entrepreneurs don’t understand is that not all links are created equal. In fact, some links can help your website and some links can hurt your website.

Think of it like this: Associating your website with links to low quality websites like link farms, links that are misleading, links that are irrelevant, or links that are broken is like hanging out in the bad neighborhood on the wrong side of the tracks.

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Written by Bourn Creative CEO, Brian Bourn.

Updating your website content for your readers and the search engines is one of the most important things you need to be doing on your website. One of the easiest ways to consistently provide fresh and focused content is through blogging.

You can read our blog post Blogging for Business: 3 Reasons Your Small Business Needs a Blog to learn more about how blogging helps business.

When it comes to blogging, linking new posts to old blog posts is a key strategy to keep all of your content relevant and help your readers easily find more on the subject you are writing about.

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You may have read this headline and thought to yourself, “Wait… A link is a link right? What’s the difference?”

Well, believe it or not, there actually is a huge difference between the type of links that can help your website with your search engine ranking and the type of links that can hurt your search engine ranking.

Links that help your website:

Good links are links to or from other high quality websites that have been deemed as valuable by the search engines. Links from authority websites help increase your search engine results, and help you get found more often. The same is true for industry-related websites that are updated frequently with fresh content.

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