If you already have a marketing plan in place, I will use your plan as a guide to take action and get things done, moving you closer and closer to your goal. But, if you don’t have a plan for your online business marketing, I can work with you to create a customized, strategic marketing plan and then take action to implement each step of your plan.

Here’s the bottom line.

When you work with other consultants, you spend a lot of money and only get a piece of the puzzle locked into place. For example, a traditional marketing consultant will tell you what you need to do and maybe even write a plan for you, but then you’re left to your own devices to find someone to implement it, or worse, you are forced to use their web designer and pay marked-up rates! And, I’ll bet their web designer isn’t an Internet marketing implementation expert.

When you work with my team and I, you get the completed puzzle. Not only can I work with you to determine what tools and approach would be the best fit for you and your business, but I can help you:

• Figure out what you need to include on your website or blog
• Identify ways you can automate and streamline your online business
• Create compelling marketing messages and materials that attract your ideal clients
• Build your brand and communicate your message online through social media and social networking
• Decide which tools and marketing tactics are the best fit your you and your audience
• Examine your current strategy and discover the weak spots where you are potentially losing prospects and business
• Establish a step-by-step plan of action that will empower you, not overwhelm you

Whether you need a membership site, wordpress blog, website, ezine template, sales page, squeeze page, or 3D product graphic, etc., when you hire Bourn Creative as your Implementation Action Team, I guarantee you will receive:

• Results because we’re getting things done, making things happen, and checking things off your business to-do wish list
• High quality design and programming
• A trusted partner whose own success and reputation is invested in your success
• The opportunity to provide input and make revisions
• A strategic plan of action for your individual project or long-term marketing goal
• Education on the tools we are using to ensure you are always in total control of your brand
• Years of inside trade knowledge and expertise applied to your business

If you are interested in working with my Team and I as your Internet marketing implementation partner, please contact me directly or check out our Internet Marketing Services.

Have more questions about Internet marketing? Click here to get answers to the most commonly asked Internet marketing questions.

If your website is still just an online brochure that just sits there doing nothing, you are risking a complete shut out in the new online business competition for customers.

This doesn’t mean you have to go out and add a bunch of flash or moving elements to your website. Believe me, you want to limit your use of flash and be very strategic with it when you do because search engines can’t search and index content in Flash sites very effectively yet and it irritates visitors. It also doesn’t mean your website has to be complicated. In fact, just the opposite is recommended. You want to keep your visitors in mind at all times when working on your website and you want to keep it simple. Your ultimate goal is to get them the information they need as quickly and as easily as possible.

In today’s web 2.0 business climate, the need for a strong online interactive user experience increases by the day. An impersonal website that preaches how great you are is no longer going to cut it. Your website now needs to be utilized as a valuable and important tool to connect with your customers and prospects, to share information, and to build relationships.

What it does mean, is that your website should be regarded as a living, evolving, changing thing. From website design to website functionality, here are some basic recommendations for your website:

1. Your site should be consistently updated with new and valuable content regularly – a blog is a great solution.
2. Your site should share information your customers and prospects want and need, and help position you as an expert in your niche.
3. Your site should be a portal for high-quality information.
4. Your site should provide crystal clear contact information on every page so site visitor’s can easily get in touch with you.
5. Your site should make your marketing easier and make it easier for your visitor to get what they need.
6. Your site should have a call to action get visitors to take action, whether that is to build your list or make a purchase or contact you.
7. Your site should give visitors a reason to come back.
8. Your site should be authentic, representing you and your business, your values, and your benefits.
9. Your site should include an opt-in box to capture visitors’ email addresses in return for some valuable information.
10. Your site should generate new leads and prospects.
11. Your site should hep you make personal connections with visitors.
12. Your site should utilize automation tools and strategies to put your marketing on auto-pilot.
13. Your site should show up in the search engine results, preferably on the first page.
14. Your site should connect to and integrate where appropriate links to your social networking profiles and feeds from your posts.
15. Your site should include a media page and/or press room.
16. Your site should be flexible and expandable so it can grow with you as your business grows.
17. Your site should encourage interaction between you and your target market.
18. Your site should stand out from your competition and set you apart.
19. Your site should have a planned structure and design that plays a supporting role to your content.
20. Your site should help you make more money.