I’m sure you’ve heard it before, but I am going to say it again.

It’s not about you. It’s about them.

But what does that mean? It’s simple really. It means that you need to stop talking about yourself and stop writing what you want to hear said about you and your business.

Instead, focus on what your audience wants to hear, what they want to learn, and what information they need. Then you need to focus on getting it to them as quickly as possible.

Think of it this way, when someone is searching for something online, they more than likely aren’t just browsing with endless amounts of time. Usually they are searching for a specific piece of information, answer to their questions, or solution to their problem – and they are turning to the Internet to find what they need fast.

Your job as a website owner is to research your target market, find out that they want, need, and desire, learn how you can help them, and then deliver it.

READ MORE

Here are three quick tips to improve your landing page and help you convert more prospects into customers:

1. Know Your Target Market

Don’t just throw up a landing page and hope the right people see it and like what you have to say. You need to spend some time doing research on your target market. Find out what they want, what they need, what problems they have that you can solve, and what would make their life easier, etc. Look at what your ideal client’s income is, where they live, what their hobbies are, what they dream about, what values they hold, and where they shop, etc.

Once you know the answers to these questions and you truly understand your ideal customer, you can tailor your landing page design and content to speak directly to them. By focusing in on your target market, you have more power and impact on creating interest, evoking emotion, and compelling action.

READ MORE

As a website designer and online marketer, I have seen quite a few bad domain names come across my desk – and that is putting it nicely. Some domains are down right horrible like the domain for the promotional product company Pen Island (www.penisland.com).

Sometimes my best advice for clients who have a bad domain name is to get a new one. Some of those clients have taken my advice and changed their domain name and some have not. But no matter what, every time the topic comes up I get asked the same two questions…

“Why is my domain name bad?” and
“How do I pick a good domain name?”

READ MORE

Whether you have a product, service, program, or combination of the three, if you’re in business, I can pretty much guarantee that you need to sell something. With budgets tightening and consumers becoming more discerning on what they spend their money on, many entrepreneurs and business owners are finding that they need to try a little harder than they had to before to make a sale.

Here are seven tips to increase online sales and get your prospects and customers to take action:

1. Offer money back guarantee.
Your guarantee can be a 30-day, 60-day, 90-day, year-long, or lifetime guarantee. The longer the guarantee you extend your guarantee, the more successful it will be.

2. Give away bonuses and free stuff.
When your customers purchase something or take a specific action, reward them with a free gift or some extra bonuses of value. Sweeten the deal to catch more conversions.

READ MORE

Your business plan defines what your business is about, what you do, and what you don’t do. Your marketing plan outlines how you’re going to get your customers to buy your products, invest in your services, and join your programs and the actions needed to achieve your marketing objectives.

Over time, the approach to creating and maintaining a marketing plan has drastically changed:

• The OLD SCHOOL Marketing Plan: A really long (think 30+ pages and more!), incredibly detailed plan that sets in stone all marketing actions big and small for your business for anywhere from one year to five years and limits what new ideas can be implemented. This usually ends up on a shelf or in a drawer somewhere and is only referenced and updated once a year.
• The NEW AGE Marketing Plan: A flexible tool that helps you decide what strategies are the best fit for you and your business, that changes and flexes as your business changes and grows, that defines the reasoning and logic behind the marketing actions. It can be one page to 10 pages and is reviewed and updated on a regular basis.

READ MORE

Entrepreneurs need four things to succeed: passion, determination, a big idea, and action.

Each day, more and more entrepreneurs are using the power of the Internet to launch a new business, grow an existing business, or change the way they are doing business.

These entrepreneurs are tired of following the status quo and doing things the old-fashioned way. They are tire of doing things the hard way.

Today Internet savvy entrepreneurs are stepping into and embracing a whole new emerging business model that gives them the freedom to do what they love, to make more money, and to have more time to live their dream life. Internet marketing is what is giving some smart entrepreneurs the ability to as they say it, “Make money in my sleep.”

READ MORE

The Bourn Creative Implementation Action Team is a team of experts all working for you to make your big vision a reality.

If you already have a marketing plan in place, I will use your plan as a guide to take action and get things done, moving you closer and closer to your goal. But, if you don’t have a plan for your online business marketing, I can work with you to create a customized, strategic marketing plan and then take action to implement each step of your plan.

Here’s the bottom line.

When you work with other consultants, you spend a lot of money and only get a piece of the puzzle locked into place. For example, a traditional marketing consultant will tell you what you need to do and maybe even write a plan for you, but then you’re left to your own devices to find someone to implement it, or worse, you are forced to use their web designer and pay marked-up rates! And, I’ll bet their web designer isn’t an Internet marketing implementation expert.

When you work with my team and I, you get the completed puzzle. Not only can I work with you to determine what tools and approach would be the best fit for you and your business, but I can help you:

READ MORE