This post is written specifically for Google Analytics and Infusionsoft users, but even if you use another provider for your email marketing and/or shopping cart software, many of the following tips still apply, so please read on.

We integrate Google Analytics with Infusionsoft in our online marketing in two primary ways; analyzing our email marketing campaigns, and tracking website conversions. With a planned approach for Google Analytics and Infusionsoft, I am able to answer the following online marketing questions with relative ease:

1. What type of visitor is filling out my Infusionsoft web forms, and where are they coming from?
2. How much of my website traffic is coming from my email marketing campaigns?
3. How effective are my sales funnels on my website?

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Strategic, efficient, and effective marketing strategies are key to expanding your brand, getting your business noticed, and building a following of raving fans.

Simply put, marketing is a collection of actions taken to make sure the people who want and need your products, programs, and services know that you exist and can find you quickly and effortlessly… because even the most incredible, meticulously developed brand will fail if no one knows that the business exists.

Your customers will make their decision to purchase when they are ready, not when you are ready. That means your marketing efforts must be diverse, consistent, deliberate, and compelling.

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Let me share a quick story with you…

You just got back from an absolutely amazing workshop or conference. You are pumped because the $3,000 you spent to attend was totally worth all the great networking and fantastic content you received.

You experienced a couple breakthroughs and ah-ha moments at the event and you feel great. You’ve got a lot of ideas that you want to implement, like new services, products, continuity programs. You also learned about some cool new tools you want to add to your business toolbox.

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This is a difficult question and it is one that I tend to spend a lot of time on with my clients.

When it comes to Internet marketing implementation and choosing the tools and strategies you are going to use, the key is to do your homework. Research the different tools you are thinking about using, ask current users what they think about the tool and ask people who have switched to another tool why they did so. They key is to ask a lot of questions and think about how you want to use it in the future and if it can grow with your business as it grows.

Here are just some of the questions that you need to ask before committing to adding another Internet marketing strategy or online marketing tool to your business marketing mix:

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No! In fact trying to do and implement every Internet marketing strategy as once is not just difficult, it is a recipe for overwhelm, frustration, and disaster!

Like the well-known phrase “Jack of all trades, master of none,” if you try to add too many new marketing methods and strategies to your business all at the same time, you risk not doing any of the as well as they need to be done and you risk confusing your audience.

Instead, you need to make a list of everything you want to implement in your business. Then you need to prioritize them in three different ways: difficulty, profit, and value.

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Implementation is the GET IT DONE part of the marketing equation.

Simply put, Internet marketing implementation is taking action on your big ideas and using the tools available on the Internet to bring those ideas to life and market them to your audience. It is deciding which tools and strategies are the best fit for you and your business, creating an online marketing plan outlining how they will be used, and then putting your marketing plan into play and getting it done.

As the expert, you need to focus your time and effort on:

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What is Internet Marketing?

The Internet isn’t magic. It may seem magical sometimes, but ultimately it is just a tool.

• It is a place to put your marketing materials – Your domain name houses your website or blog files.
• It is a place to communicate with other people – Email and instant messaging allows you to talk electronically with anyone in the world.
• It is a place to exchange material – Shopping carts and e-commerce allow you to buy, sell, or trade information, services, products, and ideas.
• It is a place to interact with other people – Social networking sites and blogs create communities and groups of like-minded people who engage in conversation.
• It is a place to share, learn, and teach – Free information shared in reports, ebooks, audios, videos, blogs, ezines, and websites to help other people.

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A better question would be how can Internet marketing not help your business?

There is so much noise online from online affiliate and information marketers that sometimes what is really at the core of Internet Marketing gets lost. You know who I am talking about – those people who promise that you can make a million dollars in record time just like they did if you buy their $247, $197, $147, $77, $27 product. If you’re anything like me, you’re probably tired of that same sales letter that you see over and over and are just ready for someone to give it to you straight.

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FOR IMMEDIATE RELEASE: January 21, 2010 | CONTACT: Jennifer Bourn, Bourn Creative
916-788-1740 | jennifer(at)bourncreative.com

Jennifer Bourn of Bourn Creative Helps Women Entrepreneurs Gain Valuable Resources for Business

Sacramento, CA – The Alliance of Online Entrepreneurs (AOE), founded by online business development expert, Brenda Rivas, is a community that empowers women to embrace their knowledge, passion and desired lifestyle and leverage those elements into profitable online businesses. Web design and Internet marketing consultant, Jennifer Bourn of Sacramento, CA, has been chosen to serve as one of only twelve on the AOE Expert Panel for 2010 where she will advise and train the membership of women entrepreneurs in Internet marketing.

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I’m sure you’ve heard it before, but I am going to say it again.

It’s not about you. It’s about them.

But what does that mean? It’s simple really. It means that you need to stop talking about yourself and stop writing what you want to hear said about you and your business.

Instead, focus on what your audience wants to hear, what they want to learn, and what information they need. Then you need to focus on getting it to them as quickly as possible.

Think of it this way, when someone is searching for something online, they more than likely aren’t just browsing with endless amounts of time. Usually they are searching for a specific piece of information, answer to their questions, or solution to their problem – and they are turning to the Internet to find what they need fast.

Your job as a website owner is to research your target market, find out that they want, need, and desire, learn how you can help them, and then deliver it.

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