This interview was originally published for the International Association of Women in Business Online on September 13, 2010. Don’t forget to grab your free virtual gift bag!
What does being a woman in business online mean to you and what is your favorite thing about it?
This is an incredibly empowering time for women in business, especially women in business online. The Internet has gifted us the ability to share our own unique story, message, and gifts on a global scale. We all have a voice and a contribution to make to this world and through the tools available on the Internet, we have the power to create change and impact the world in a positive way.
The booming popularity of social media marketing, including blogging, article sharing, and social networking is the absolute best fit for women entrepreneurs and just based on who we are as women, we have a leg up on our male counterparts… because we’re born with the gift of gab.
The Internet has gone social and by doing so it has played right into the hands of women who are ready to charge forward and put their stamp on the world. As women, it is our nature to give and help and share… and creating meaningful, valuable relationships is part of our very existence. These same characteristics and traits are found at the very core of social media marketing success.
The social internet is about relationships, sharing, giving, helping, providing value, being present, and being authentic – Finally, the old school marketing world has caught on to our secret and the new social Internet is a perfect fit for women in business around the globe.
Strategic, efficient, and effective marketing strategies are key to expanding your brand, getting your business noticed, and building a following of raving fans.
This is a difficult question and it is one that I tend to spend a lot of time on with my clients.
No! In fact trying to do and implement every
Implementation is the GET IT DONE part of the marketing equation.
What is Internet Marketing?
A better question would be how can Internet marketing not help your business?
I’m sure you’ve heard it before, but I am going to say it again.
There are designers that can make it pretty, coders that can make it work, and marketers that can make it sell — at
Bourn Creative is a 
