Infusionsoft Delivers The Goods, Content That Is, at Infusioncon 2012

Infusioncon 2012 Marketing in Motion

A HUGE thank you and thunderous applause goes out to Nicole Shoots, Kathy Sacks, Jeff Mask, Jordan Hatch, and the whole Infusionsoft team for an amazing event. Infusioncon 2012 was definitely an event to remember with juicy content, coding tricks, marketing strategies explained, and pure inspiration for a sold out crowd of business owners and entrepreneurs.

Another HUGE thank you goes out to those awesome business owners I was fortunate enough to meet, and to all those who attended my breakout session on How to Create a Website That Works When You’re Not Working. I had so much fun sharing my insights with you and I have LOVED getting all of your feedback!

While personal relationships, integrity, customer services, and customer care were strong themes throughout the event, so were marketing automation, email marketing, and leverage. I learned from the speakers, from the vendors, and from the other attendees. But there was one thing I that I got the most clarity on, and that is …

Get More Wisdom, Tips, and Insights From Infusioncon 2012

Gary Vaynerchuk Keynotes Infusioncon 2012 and Asks, What’s the ROI of Your Mother?

Gary VaynerchukOne by one, I’ve been recapping my favorite parts of Infusionsoft’s 2012 annual user conference Infusioncon.

I’ve shared my thoughts on Pam Slim and Ali Brown’s keynote presentations, and Tim Ash’s breakout session … and today I’m sharing with you some insight from probably the most popular and most talked about keynote of the entire conference, Gary Vaynerchuk’s talk.

Gary Vaynerchuk, author of The Thank You Economy, is an undeniable force to be reckoned with. He speaks with such enthusiasm and emotion that you can just tell he’s got fire inside and great passion for life and business, and the power of relationships in every aspect of them both.

Get More Insights From Gary Vaynerchuk’s Infusioncon Keynote

The Seven Deadly Sins Of Landing Page Design According to Tim Ash

Tim AshNicole Shoots and Infusionsoft’s event team really did a great job of balancing the Infusioncon 2012 breakout session presentations throughout the event with some super-technical, some at a basic-tech level, and some that weren’t techy at all – and were more strategy based.

One of my favorite breakout sessions was one led by Tim Ash, author of the bestselling book Landing Page Optimization, and CEO of SiteTuners.

Tim’s presentation, The Seven Deadly Sins Of Landing Page Design, was right up my alley as a web designer. Plus, because we build landing page templates into all of our custom WordPress child themes, we tend to work on a lot of landing pages and sales pages … so I knew Tim would have some great tips for us!

Learn The Seven Deadly Sins Of Landing Page Design

A Recap: Ali Brown, Entrepreneur Mentor Keynotes Infusioncon 2012

Ali Brown | Entrepreneur Mentor Featured on ABC's Secret MillionaireInfusioncon 2012 was by far one of the best events I have attended for entrepreneurs and business owners. The speakers not only delivered great value in their content, but also in their message.

After Pam Slim’s Keynote, my mentor Ali Brown took the stage and delivered a powerful keynote presentation.

Ali’s keynote was titled How I Did It: Mindset & Marketing Secrets for Entrepreneurial Success in the New Economy, but the core of her message was about moving from success to significance and sharing her story about participating in ABC’s Secret Millionaire TV Show where she ultimately gifted $100,000 of her own money to the charities Beauty Bus Foundation, Harvest Home, Common Ground, and St. Josephs Center – Bread and Roses Cafe.

In an SFGate article, Ali said, “Filming Secret Millionaire caused me to step back and look at how I can give more EVERY day, and I think it will do the same for those who watch it.”

Read More About My Take on Ali Brown and Her Infusioncon Keynote

A Recap: Infusioncon 2012 Keynote by Pam Slim, Author of Escape From Cubicle Nation

Pam Slim Author of Escape From Cubicle NationOn day three of Infusionsoft’s 2012 annual user conference Infusioncon, the ladies made their mark. Millionaire entrepreneur and Mentor, Ali Brown, and author of Escape From Cubicle Nation, Pam Slim both delivered though-provoking keynotes, and later in the day, social media expert Laura Roeder and I each delivered breakout sessions.

Pam Slim’s keynote, Amplify Your Expert Status was clever, quick-witted, and profound. While Pam’s keynote title may lead you to believe she’d be speaking about ways you can get in the spotlight and be recognized, that wasn’t the case at all.

Read More About Pam Slim’s Infusioncon 2012 Keynote

Infusioncon 2012: How to Create a Website That Works When You’re Not Working

Infusioncon 2012

Website Branding and Design Expert Jennifer Bourn (that’s me!) will be sharing her expertise at Infusionsoft’s Annual User Conference, Infusioncon!

Join me April 2-4, 2012 in Arizona for this amazing event! On Day 3, I’ll be presenting a 75-minute session on How to Create a Website That Works When You’re Not Working – where I’ll be sharing website planning and creation strategies designed to maximize conversion from visitor to client, customer, and subscriber. I’ll also be sharing different ways you can incorporate Infusionsoft into your website to improve your results.

Learn More About Infusioncon 2012

How I Won $3,588 With One Blog Post

monetize your blogEarlier this summer, I won $3,588 with a single blog post that I wrote in the middle of the night. And in this post I am going to share with you exactly how I did it.

No Jedi mind tricks, just the application of three standard marketing principles, including understanding your audience, comparing the competition, and making yourself stand out.

First a little background: Infusionsoft held an online contest to find their biggest fan and the prize was a year of their software for free ($299/month X 12 months = $3588).

This was a great chance to get some exposure on their website with other Infusionsoft users at minimum, let alone a chance to wipe out a $299 monthly expense, so needless to say, I was motivated to write a blog post about why I am Infusionsoft’s Biggest Fan.

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Google Analytics For Infusionsoft

This post is written specifically for Google Analytics and Infusionsoft users, but even if you use another provider for your email marketing and/or shopping cart software, many of the following tips still apply, so please read on.

We integrate Google Analytics with Infusionsoft in our online marketing in two primary ways; analyzing our email marketing campaigns, and tracking website conversions. With a planned approach for Google Analytics and Infusionsoft, I am able to answer the following online marketing questions with relative ease:

  1. What type of visitor is filling out my Infusionsoft web forms, and where are they coming from?
  2. How much of my website traffic is coming from my email marketing campaigns?
  3. How effective are my sales funnels on my website?

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Infusionsoft Awards Its Biggest Fan with a Free, Year-Long Subscription

Written and distributed by Infusionsoft on August 12, 2010

Customers Across the Globe Share Their Love for Infusionsoft Marketing Automation and Email Marketing 2.0

GILBERT, Ariz. – (BUSINESS WIRE) – Small business owner Jennifer Bourn, founder of Bourn Creative, has a lot to smile about. The founder of the Sacramento-based online marketing and design firm has been named Infusionsoft’s “Biggest Fan.” Infusionsoft, the leader in email marketing 2.0 for small businesses, concluded its Biggest Fan Contest awarding Bourn a free, year-long subscription to Infusionsoft valued at nearly $4,000. In addition, Infusionsoft named two runner-ups, Jarrod Morris of Integrity Safe as the “Most Creative Fan” for his Old Spice campaign spoof and Brian Johnston of Johnston Search for “The Craziest Fan,” both winning a Flip Mino HD video camera.

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