Having an “irresistible free offer” with an opt-in box on your website is the cornerstone of an online information marketing business, unfortunately we see entrepreneurs set up their opt-in process wrong over and over again!

For visual people like me, check out the step-by-step information graphic of the basic opt-in process below – and for those of you who want this written out step-by-step, you can find that below the graphic!

Now Here’s What You Need to Know About Setting Up The Opt-In Process…

As I mentioned, time and time again, we see the same mistakes made in the planning, execution, and follow up (auto-responder) that takes place as part of a successful opt-in system. If you build your next campaign based on the following five key points and five opt-in best practices, you will increase your online success:

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Let me share a quick story with you…

You just got back from an absolutely amazing workshop or conference. You are pumped because the $3,000 you spent to attend was totally worth all the great networking and fantastic content you received.

You experienced a couple breakthroughs and ah-ha moments at the event and you feel great. You’ve got a lot of ideas that you want to implement, like new services, products, continuity programs. You also learned about some cool new tools you want to add to your business toolbox.

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